# Playful Holiday Cheese Snacks Strings & Things Cheeshape Scareshapes and Wintershapes are Tasty By Michael Hemsworth | Published 2020-10-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/strings-things References: [foodbev](https://www.foodbev.com/news/kerry-foods-introduces-seasonal-themed-cheese-snacks/) & [kerrygroup](https://www.kerrygroup.com) The [Strings & Things Cheeshape](https://www.trendhunter.com/trends/strings-things-munch-mix) Scareshapes and Wintershapes have been unveiled by [Kerry Foods](https://www.trendhunter.com/trends/smug-dairy) as a new seasonal range of products for consumers that will provide them with a tasty way to celebrate the holidays this year. The [cheese snacks](https://www.trendhunter.com/trends/cheezit-crunch) are a limited-edition offering that come in Halloween-inspired shapes for the Scareshapes version and winter-themed ones for the Wintershapes. Consumers will also be able to enjoy a range of games and jokes on the packaging that they can interact with as they snack. Brand Manager Melissa Sargeant spoke on the new Strings & Things Cheeshape Scareshapes and Wintershapes saying, "We are committed to making kids snacks fun whilst reassuring parents with a range of healthy options, so as always, the new Scareshapes and Wintershapes Quirkies are made of real cheese providing a source of calcium for healthy bones." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Seasonal-shaped Snacks:** Innovative brands can capitalize on the trend of offering limited-edition, festive-shaped snacks for special occasions, providing consumers with a fun and tasty way to celebrate. - **Interactive Packaging:** Brands can incorporate games and interactive elements on their packaging to enhance the snacking experience and engage consumers on a deeper level. - **Healthy Kids' Snacks:** There is an opportunity for brands to create fun and playful snacks that are made with real and nutritious ingredients, catering to parents' desire for healthier options. ### Where This Applies - **Food and Beverage:** Food brands can explore the creation of seasonal-shaped snacks and incorporate interactive packaging to appeal to consumers looking for unique and engaging experiences. - **Entertainment and Toys:** Toy companies can collaborate with food brands to create interactive packaging that combines snack time with playtime, offering children a memorable and immersive experience. - **Health and Wellness:** Health-conscious brands can develop healthy and nutritious snacks for kids that still have an element of fun and playfulness, meeting the demands of parents seeking healthier options. ## Related on Trend Hunter - [Cheese-Paired Cracker Snack Packs](https://www.trendhunter.com/trends/strings-things-munch-mix.md) - [Halloween-Themed Cheese Products](https://www.trendhunter.com/trends/nightmare-on-market-street.md) - [Cheesy Wintertime Snack Products](https://www.trendhunter.com/trends/cheetos-snowy-cheese-balls.md) - [Cookie-Paired Cheese Snacks](https://www.trendhunter.com/trends/fun-balanced-breaks.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Dairy-Driven Snack Products](https://www.trendhunter.com/trends/smug-dairy.md) - [Dual-Cheese Snack Sticks](https://www.trendhunter.com/trends/cheddarella-string-cheese.md) - [Festive Celebration Cheese Products](https://www.trendhunter.com/trends/ilchester-cheeses.md) - [High-Fiber Cheese-Flavored Snacks](https://www.trendhunter.com/trends/cheese-snack-range.md)