# Collaboration Cartoon Cheese Snacks Strings & Things Cheesestrings Celebrates The Garfield Movie By Michael Hemsworth | Published 2024-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strings-things-cheesestrings References: [talkingretail](https://www.talkingretail.com/products-news/chilled/strings-things-new-campaign-and-collaboration-with-the-garfield-movie-23-04-2024/) & [stringsandthings](https://stringsandthings.com)  Strings & Things Cheesestrings have partnered with [Columbia Pictures](https://www.trendhunter.com/trends/breakside-brewery-nature-calls)/[Alcon Entertainment](https://www.trendhunter.com/trends/popchips-and-the-garfield-movie) in celebration of the upcoming The Garfield Movie as a way to get consumers excited for its release. The partnership includes an on-pack promotion where shoppers can win hundreds of prizes including a movie-themed trip to California as the grand prize. The promotion will run from April 22 through July 28, 2024 with the movie promoted on the product packs themselves as well as with hanging retail flags, in-store radio and more. Director of Partnerships & Promotions at [Sony Pictures Entertainment UK](https://www.trendhunter.com/trends/premier-foods-and-sony-pictures) Peter Staines spoke on the partnership with Strings & Things Cheesestrings saying, "The Garfield Movie sees the return of the cheese-loving icon to the big screen on May 24, and who better to help us celebrate the launch of the movie than Strings & Things, with a brilliant partnership targeting families across the UK and Ireland.” ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 60% | Activity: 76% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Movie-themed Brand Collaborations:** Opportunity for brands to team up with movie releases to create engaging on-pack promotions and boost consumer excitement. - **Innovative On-pack Promotions:** A shift towards creative on-pack promotions as a strategy to drive consumer engagement and loyalty. - **Multichannel Marketing Campaigns:** Utilizing a variety of marketing channels like retail flags and in-store radio to promote products and enhance brand visibility. ### Who This Affects Most - **Food & Beverage:** Food brands can explore collaborations with entertainment properties to create unique product promotions and increase consumer interest. - **Entertainment & Media:** Opportunities for entertainment companies to partner with consumer brands for cross-promotional campaigns and audience engagement. - **Marketing & Advertising:** The rise of multichannel marketing approaches presents new avenues for brands to connect with consumers and drive sales. ## Related on Trend Hunter - [Cartoon-Celebrating Snack Branding](https://www.trendhunter.com/trends/popchips-and-the-garfield-movie.md) - [Spooky String Cheese Snacks](https://www.trendhunter.com/trends/strings-things-scarestrings.md) - [Romantic Comedy Snack Partnerships](https://www.trendhunter.com/trends/popworks-snacks.md) - [Celebratory Claymation Cheese Packs](https://www.trendhunter.com/trends/wensleydale-creamery-wallace-gromit.md) - [Squarish Cinematic Snack Sweepstakes](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie.md) - [Cinematic Martial Arts Promotions](https://www.trendhunter.com/trends/premier-foods-and-sony-pictures.md) - [Superhero Movie Snack Partnerships](https://www.trendhunter.com/trends/rollover-and-warner-bros.md) - [Superhero Popcorn Promotions](https://www.trendhunter.com/trends/butterkist-onpack-promotion.md) - [Claymation Condiment Promotions](https://www.trendhunter.com/trends/bisto-wallace-gromit.md)