# Window Blinds as Women String Beauty Tanning Lotion's Shady Ladies By Elsa Blaine | Published 2009-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/string-beauty-tanning-lotion-optimize-the-sun References: [advertolog](http://www.advertolog.com/paedia/prints/2009/04/24/304082/) String Beauty [suntan lotion](https://www.trendhunter.com/trends/classic-whip-glow-spf-30) creatively demonstrates the effectiveness of its product with bikini-clad women made out of [venetian blinds](https://www.trendhunter.com/trends/window-treatments). One *could* call them the shady ladies of the beach. The faux wood shutters cut in a female silhouette are pulled closed and bronzed, but yet provide the necessary protection from the scorching rays, as the tagline ‘Optimize the Sun’ encourages. The [cheeky campaign](https://www.trendhunter.com/trends/underpaid-women) was created by the JWT ad agency in Paris with creative directors Ghislain de Villoutreys and Olivier Courtemanche. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 73% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertising:** This campaign demonstrates the effectiveness of creativity in advertising as a way to capture consumers' attention. - **Innovative Use of Materials:** Using venetian blinds as a material in this campaign showcases the potential for innovative use of materials in advertising. - **Protection Without Sacrifice:** Emphasizing how the blinds serve as protection from the sun's rays without sacrificing one's desired aesthetic is a trend that can be applied to multiple industries. ### Where This Applies - **Beauty:** The beauty industry can take notes on how to effectively demonstrate the use and effectiveness of their products. - **Interior Design:** The use of venetian blinds as a material in this ad campaign can inspire the interior design industry to explore new and unconventional materials. - **Fashion:** This campaign also highlights the trend of fashion items that provide protection from the sun, such as clothing with UV protection and sun hats. ## Related on Trend Hunter - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Lawnmower Lingerie Sets](https://www.trendhunter.com/trends/lawngerie-set.md) - [Sunlight Simulating Shades](https://www.trendhunter.com/trends/aura-illuminated-shades.md) - [Automated Wood Blinds](https://www.trendhunter.com/trends/natural-light-optimization.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Smart Modern Shades](https://www.trendhunter.com/trends/smart-modern-shades.md) - [Drama-Series-Inspired SPF Campaigns](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md)