# Striking Floor Decor Embellish Your Home with HZL Arty Style and Luxury Rugs By Alexandra Choli | Published 2009-01-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/striking-deco-with-rugs-embellish-your-floors-with-arty-style-and-luxury References: [byhenzel](http://www.byhenzel.com/) If you still have not found the perfect rug for your house, consider your search ended: HZL by Henzel collection is bound to blow your mind to a whole new level with their innovative floor decoration. Black and whites, vibrant art, and [stunning portraits](https://www.trendhunter.com/trends/talk-talk) are hollow descriptions in the presence of these artful pieces. Luxury design brand HZL offers a grand variety of [stylish patterns](https://www.trendhunter.com/trends/discorectangle) as well as the possibility to create tailor-made designs for those daring to challenge its motifs. According to their specifications, all products are handmade, employ luxurious materials, and take advantage of superior techniques such as [hand-tufting and hand-knotting](https://www.trendhunter.com/trends/home-and-soul). Retail prices begin at around $70 per square foot, while for the deluxe collection, which boasts 35 - 50% silk, prices approximate $120 per square foot. Art has definitely taken a step closer to the floors – nonetheless, I cannot help but feel somewhat daunted by the idea of setting my clumsy feet on these magnificent pieces. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 70% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Artful Floor Decoration:** Opportunity for innovative floor decor using vibrant art and stunning portraits. - **Tailor-made Designs:** Opportunity for luxury brands to offer personalized rug designs. - **Handmade Luxurious Materials:** Opportunity to create high-end rugs using hand-tufting and hand-knotting techniques. ### Who This Affects Most - **Interior Design:** Opportunity for interior designers to incorporate artful floor decoration into their projects. - **Luxury Home Goods:** Opportunity for luxury home goods brands to offer tailor-made rug designs. - **Textile Manufacturing:** Opportunity for textile manufacturers to create high-end rugs using luxurious materials and superior techniques. ## Related on Trend Hunter - [Mesmerizing Artful Patterned Rugs](https://www.trendhunter.com/trends/electtrico-collection.md) - [Luxurious Handwoven Rugs](https://www.trendhunter.com/trends/crate-barrel.md) - [Oil Painting-Inspired Rugs](https://www.trendhunter.com/trends/antonio-santn.md) - [Textured High-End Rug Designs](https://www.trendhunter.com/trends/reuber-henning.md) - [Hand-Knotted Rug Collections](https://www.trendhunter.com/trends/hare-klein.md) - [Season-Inspired Rug Lines](https://www.trendhunter.com/trends/artistic-rug-range.md) - [Customized Film-Inspired Rugs](https://www.trendhunter.com/trends/rugriders.md) - [Liquified Persian Textile Rugs](https://www.trendhunter.com/trends/say-touche.md) - [Reimagined Tie Dye Rugs](https://www.trendhunter.com/trends/tie-dye-collection.md)