# Sunny Citrus-Infused Scarves The New Striiiipes Agrum Scarves Collection is Perfect for Summer By Ashley Noelle Lesiak | Published 2014-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/striiiipes-agrum-scarves-collection References: [striiiipes](http://www.striiiipes.com/project/agrum-scarves-collection/) Coming out just in time for your [summer accessory shopping](https://www.trendhunter.com/trends/furla-debuts), the new Striiiipes Agrum Scarves Collection is bright, poppy and full of fun. Striiipes is a Paris-based accessory brand that sells cute and chic items online. The new collection is in keeping with the tradition of the brand. The [small three scarf collection](https://www.trendhunter.com/trends/ricola-capsule) is made of luxurious 100% twill silk. Each item in the Striiiipes Agrum Scarves Collection is inspired by [vintage fruit wrappers](https://www.trendhunter.com/trends/sumo-citrus-x-chillhouse). They each have an adorably chic little name that perfectly sum up the feel of the item. First is ‘Tonic,’ which has a large print of oranges on a blue background with yellow surrounding it in the very middle. Then there is ‘Pico,’ which has a lemon in the center with black behind it and yellow circles swirling around. Finally is ‘Peps,’ which again has oranges but this time a beautiful light green is used to offset oranges, blues, yellows and oranges. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Vintage Fruit Wrapper Inspiration:** Opportunity for brands to incorporate nostalgic fruit packaging designs into their products for a unique and eye-catching aesthetic. - **Luxurious Twill Silk Materials:** Disruptive innovation opportunity for designers to explore the use of luxurious twill silk in other accessory products, offering a high-end and elegant option for consumers. - **Bright and Poppy Summer Accessories:** Potential for brands to create vibrant and playful accessories that capture the essence of summer, appealing to consumers seeking cheerful and lively fashion options. ### Industries Being Reshaped - **Fashion Accessories:** Opportunity for accessory brands to incorporate vintage fruit wrapper-inspired designs into their product line, offering unique and trendy options for consumers. - **Luxury Fashion:** Disruptive innovation possibility for luxury fashion brands to experiment with twill silk materials in their collections, providing an upscale and exclusive offering to their customers. - **Seasonal Fashion:** Potential for brands specializing in seasonal fashion to create bright and poppy accessories that align with the summer vibe, targeting consumers who enjoy on-trend and seasonally-relevant style choices. ## Related on Trend Hunter - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Calming Summer-Themed Luggage](https://www.trendhunter.com/trends/essential-collection-1.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md)