# Next-Gen Footwear Pop-Ups The Stride Rite Pop-Up Supports Shopping Straight from Phones By Laura McQuarrie | Published 2021-11-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/stride-rite-popup References: [prnewswire](https://www.prnewswire.com/news-releases/stride-rite-redefines-retail-experience-in-atlanta-301419945.html) & [striderite](http://www.striderite.com) The Stride Rite pop-up in Atlanta, Georgia's Lenox Square Mall that was created to "meet the needs of the brick and mortar shopper in the digital age." The first-of-its-kind experience from the brand shares digital fitting technology with [Fit](https://www.trendhunter.com/trends/fit-match) [Zone](https://www.trendhunter.com/trends/walgreens-mens-zone) by Stride Rite, which streamlines the process of capturing measurements in a matter of moments. There's also a custom "buy now" widget that can be found on the bottom of each shoe, which makes it easy for people to make a purchase with their own smartphone on site. The experience of shoe shopping with kids can be a challenging one and this pop-up aims to make it easier on parents and kids alike, all the while supporting great foot health. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 81% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Digital Fitting Technology:** Incorporating digital fitting technology in pop-up stores can streamline the process of capturing measurements and provide a unique customer experience. - **Mobile Purchase Technology:** Developing a custom buy-now widget on smartphones in pop-up stores can make it easier for customers to make purchases and increase sales. - **Brick-and-mortar/digital Integration:** Integrating digital technologies and custom widgets into brick-and-mortar stores can provide a unique and seamless shopping experience for customers. ### Where This Applies - **Retail:** The retail industry can leverage digital technologies and mobile purchase options in pop-up stores to create a seamless shopping experience. - **Footwear:** The footwear industry can benefit from incorporating digital fitting technology into their stores to improve the accuracy of measurements and provide a unique customer experience. - **Technology:** The technology industry can develop and implement custom widgets and other digital technologies to integrate into brick-and-mortar stores and enhance the shopping experience. ## Related on Trend Hunter - [Gamified AR Footwear Fittings](https://www.trendhunter.com/trends/tootsie-augmented-reality.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Kid-Friendly 3D Foot Scanners](https://www.trendhunter.com/trends/3d-foot-scanner.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Children’s Footwear Apps](https://www.trendhunter.com/trends/hibbett-kids.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md)