<!-- canonical: https://www.trendhunter.com/trends/streusel-muffins -->
<!-- robots: noindex -->

# Nutty Streusel Muffins
This Peanut Butter & Jelly Streusel Muffins Recipe is Quick and Easy

By Rebecca Byers | Published 2015-06-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/streusel-muffins
References: [food52](http://food52.com/blog/13152-the-best-kind-of-peanut-butter-jelly) & [food52](http://food52.com/recipes/36367-peanut-butter-jelly-streusel-muffins)

This unconventional streusel muffins recipe is delicious and high in protein. Described as more of a muffin-cake than a typical breakfast muffin, the peanut butter & jelly streusel muffins recipe adds a crunchy component to a familiar set of flavors.

The recipe calls for rolled oats, flour, brown sugar, baking powder, salt, milk, butter eggs and [raspberry jam](https://www.trendhunter.com/trends/peanut-butter-and-raspberry-spread). To make the streusel topping, one will need flour, rolled oats, peanut butter, dark brown sugar and butter.

The recipe is a fun twist on the average [protein-filled muffin](https://www.trendhunter.com/trends/quest-bake-shop) and is an easy alternative to a traditional dessert option that is usually high in calories and low in protein. Easy to take with you on the go or to pack into a lunch, these peanut butter & jelly streusel muffins are a must try.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 2% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Protein-packed Breakfast Muffins:** Opportunity for manufacturers to create innovative and wholesome muffin recipes for health-conscious consumers.
- **Alternative Dessert Options:** Chance for dessert and snack companies to create healthier, high-protein options to appeal to the growing health and wellness market.
- **Convenient Snacking:** Opportunity to create portable, easy-to-pack snack options for busy consumers on-the-go.

### Industries Being Reshaped

- **Food Manufacturing:** Opportunity for food manufacturers to develop and market protein-packed muffins offering a healthier, gluten-free and high-protein alternative to traditional muffins.
- **Dessert Industry:** Chance for the dessert industry to tap into the growing market of health-conscious consumers by creating alternative dessert options that are wholesome, high-protein and low in calories.
- **Snack Industry:** Opportunity for the snack industry to create easy-to-carry and healthy snacking options, catering to busy consumers and their lifestyles.

## Related on Trend Hunter

- [Clean-Label Protein Muffins](https://www.trendhunter.com/trends/muffits.md)
- [Protein-Packed Mini Muffins](https://www.trendhunter.com/trends/prime-bites-mini-muffins.md)
- [Protein PB&J Sandwiches](https://www.trendhunter.com/trends/jams.md)
- [Citrusy Free-From Muffins](https://www.trendhunter.com/trends/lemon-streusel-muffin.md)
- [Gluten-Free Fruit Muffins](https://www.trendhunter.com/trends/gluten-free-strawberry-muffins.md)
- [High-Protein Muffin-Flavored Yogurts](https://www.trendhunter.com/trends/nestl-lindahls-pro-blueberry-muffin.md)
- [Cheesecake Muffin Mixes](https://www.trendhunter.com/trends/cheesecake-muffin-mix.md)
- [Superfood English Muffins](https://www.trendhunter.com/trends/superfood-english-muffins-queen-st-bakery.md)
- [DIY Blueberry Muffin Mixes](https://www.trendhunter.com/trends/trader-joes-blueberry-muffin-mix.md)
