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# Remixed Streusel Bread Pastries
BapBap’s Soboro Puts a Modern Twist on a Classic Korean Dessert

By Jana Pijak | Published 2020-09-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/streusel-bread
References: [ny.eater](https://ny.eater.com/2020/8/28/21405755/bapbap-korean-restaurant-flushing-opening)

BapBap’s Soboro loaf puts a modern spin on a traditional Korean dessert and is a sweet pairing with the eatery's savory menu items. Located in the heart of Flushing, Queens, the Korean-inspired eatery was founded by Nate Kuester and Jason Lui who met while working at Michelin-starred restaurant Aquavit.

BapBap's vibrant interior and [fast-casual menu](https://www.trendhunter.com/trends/bibibop-ssambop) consists of signature seasoned rice bowls, seafood bowls and seaweed-wrapped rolls with the option of "smoked brisket, grilled squid, black vinegar-glazed mushroom, and spicy tuna mix" seasonings.

Dessert lovers are sure to enjoy BapBap's soft serve options along with its Soboro loaf, a contemporary take on [traditional Korean streusel bread](https://www.trendhunter.com/trends/gukapang). The pastry combines [scoops of ube](https://www.trendhunter.com/trends/ube-caramelized-maui-gold-pineapple-schmear) with a topping of "buttery and crumbly" crust.

Image Credit: Annie Grossinger/Eater

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 35% | Activity: 65% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Modern Twist on Traditional Desserts:** There is an opportunity for businesses to create innovative and contemporary versions of classic desserts, like BapBap's Soboro loaf.
- **Fast-casual Korean Cuisine:** The fast-casual sector of the Korean-inspired food industry is a growing trend with opportunities for new menu concepts and flavor combinations.
- **Gourmet Soft Serve Options:** The popularity of gourmet soft serve desserts presents a disruptive innovation opportunity to create unique and indulgent flavor combinations, like the ones offered at BapBap.

### Where This Applies

- **Restaurant Industry:** Restaurants have the chance to incorporate modern twists on classic desserts into their menus, attracting customers with innovative and unique offerings, as seen in BapBap's Soboro loaf.
- **Fast-casual Dining:** The fast-casual dining space is ripe for disruption, with the opportunity to introduce Korean-inspired concepts and dishes that cater to the demand for quick and flavorful meals.
- **Frozen Dessert Market:** The frozen dessert market, particularly soft serve, is constantly evolving, offering opportunities for businesses to create premium and artisanal products, like BapBap's gourmet soft serve options.

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