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# Ultra-Functional Stretchy Yoga Wear
Nike Boasts a New Yoga Collection with Its Latest Technology

By Kalin Ned | Published 2020-01-07 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/stretchy-yoga-wear
References: [hypebeast](https://hypebeast.com/2020/1/nike-infinalon-yoga-collection-release-info) & [nike](http://www.nike.com)

A new type of stretchy yoga wear is made available to consumers by sportswear purveyor [Nike](https://www.trendhunter.com/trends/feng-chen-wang-2) who has developed an [innovative fabric](https://www.trendhunter.com/trends/coolia-activewear) for the occasion. Launched in the new year, the offerings will contribute to “a healthy start to 2020.”

The fabric that is used in Nike’s stretchy yoga wear collection – which also does not turn its back on contemporary aesthetic movements in sportswear, is called Infinalon. This material was perfected by the brand in a span of two years.

Infinalon is meant to offer superior stretch for “infinite comfort.” In addition, unlike nylon and traditional spandex, the fabric also boasts “a consistent and non-restrictive compression system.” In comparison, Infinalon is thinner, breathable, and incredibly durable.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 80% | Activity: 83% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What Makes This Trend Stand Out

- **Stretchy Yoga Wear:** The trend of stretchy yoga wear opens up opportunities for companies to develop innovative fabrics that offer superior stretch and comfort.
- **Innovative Fabric:** The trend of innovative fabrics like Infinalon presents opportunities for brands to create sportswear that is thinner, breathable, and durable.
- **Contemporary Aesthetic Sportswear:** The trend of contemporary aesthetic movements in sportswear encourages the development of yoga wear that combines style and functionality.

### Sectors Adopting This

- **Sportswear:** The sportswear industry can capitalize on the trend of stretchy yoga wear by creating collections that offer superior comfort and stretch for yoga enthusiasts.
- **Textile:** The textile industry can seize the opportunity to develop innovative fabrics like Infinalon that provide non-restrictive compression and durability for various applications, including sportswear.
- **Fashion:** The fashion industry can tap into the trend of contemporary aesthetic movements in sportswear by creating stylish yoga wear that appeals to both athletes and fashion-conscious individuals.

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