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# Tuggable Timepieces
The Stretching Clock Forces You to Move to Turn it Off

By Robyn Currie | Published 2010-05-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/stretching-clock
References: [yankodesign](http://www.yankodesign.com/2010/05/20/now-stretch-to-wake-up/)

The Stretching Clock by Seung-hee Ryu is one of the most infuriating yet ingenious ideas to happen to [alarm clocks](https://www.trendhunter.com/trends/ahmed-rashad) in a long time. In order to remain sleeping, one must move to turn it off, and I am not talking about getting up and walking to the other side of the room in order to hit the '[Snooze' button](https://www.trendhunter.com/trends/wakeband).

Instead, I am talking about pulling on the Stretching Clock in a motion similar to one you would do while yawning, thus forcing you to wake up. Would the Stretching Clock disturb your slumber effectively?

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 44% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Alarms:** Disruptive innovation opportunity in creating alarm clocks that require physical movement or interaction to turn off.
- **Innovative Sleep Aids:** Disruptive innovation opportunity in developing unique methods to wake people up that go beyond traditional alarms.
- **Technology-assisted Sleep:** Disruptive innovation opportunity in combining technology and sleep aids to create more effective alarm systems.

### Where This Applies

- **Consumer Electronics:** Disruptive innovation opportunity in designing alarm clocks that integrate with smart devices and utilize advanced technology.
- **Health and Wellness:** Disruptive innovation opportunity in creating sleep aids and alarm clocks that promote healthier sleep patterns and habits.
- **Home Decor:** Disruptive innovation opportunity in developing aesthetically pleasing alarm clocks that also serve as decorative pieces in the bedroom.

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