# Contoured Beauty Brushes The Glossier Stretch Face Brush Effortlessly Buffs and Blends Makeup By Laura McQuarrie | Published 2023-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stretch-face-brush References: [allure](https://www.allure.com/best-of-beauty-2023-winners/breakthroughs) & [glossier](https://www.glossier.com/en-ca/products/stretch-face-brush?variant=43983135506677) As of 2023, [Glossier](https://www.trendhunter.com/trends/cloud-paint-plush-blush) introduced its first-ever foundation—Glossier Stretch Fluid Foundation—and already, the companion Stretch Face Brush has been named a 2023 Allure Best of Beauty Breakthrough Award Winner. This [blending and diffusing brush](https://www.trendhunter.com/trends/designmes-smoothing-brush) differentiates itself from the many [beauty brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes) on the market with a curved shape and a protective case that swivels open. The contoured shape of the brush makes it a must-have for effortlessly achieving a streak-free, second-skin finish. While the brush's short, dense and super soft vegan bristles offer a helping hand with buffing out product, there's also a targeted tip so that challenging areas can be reached with ease. Thanks to its palm-size form, this handheld beauty tool is ready to take on the go with a case that doubles as a handle. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 42% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Curved-shaped Beauty Brushes:** The introduction of curved-shaped beauty brushes offers a unique approach to achieving a streak-free, second-skin finish. - **Protective Case for Brushes:** The addition of a protective case that swivels open provides convenience and portability for beauty brushes on the go. - **Short, Dense, and Soft Vegan Bristles:** The use of short, dense, and super soft vegan bristles in beauty brushes allows for effective product buffing and seamless application. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can benefit from incorporating curved-shaped brushes and protective cases to enhance makeup application. - **Personal Care Products:** The personal care product industry could explore the use of short, dense, and soft vegan bristles in various beauty tools to improve product performance. - **Travel Accessories:** The travel accessory industry has an opportunity to create innovative and functional brush cases that are compact and portable for beauty enthusiasts on the go. ## Related on Trend Hunter - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Dynamic Eyeshadow Brushes](https://www.trendhunter.com/trends/texen-beauty-partners.md) - [Motorized Rotating Makeup Brushes](https://www.trendhunter.com/trends/blendsmart.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Pre-Shower Body Brushes](https://www.trendhunter.com/trends/the-skinny-confidential.md) - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Pillowy Powder Blushes](https://www.trendhunter.com/trends/cloud-paint-plush-blush.md)