# Stress-Relieving Shampoo Bars Lush's New Features Nettle, Clove, Peppermint, and More By Kalin Ned | Published 2022-08-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/stressrelieving-shampoo References: [lushusa](https://www.lushusa.com/hair/shampoo-bars/new/9999905128.html) [Lush's](https://www.trendhunter.com/trends/bath-bot) New is a stress-relieving shampoo bar, designed to "motived [...] tired scalps with stimulating clove and cinnamon oils, and a peppermint infusion." The brand created this aromatic and calming blend as an answer to the stressful environments individuals often find themselves in during their day-to-day. The stress-relieving shampoo bar also features rosemary and nettles which help soothe irritated scalp and leave hair shiny. New is part of Lush's #BeCrueltyFree initiative which seeks to "encourages everyone to join the conversation about ending animal testing once and for all." The product is also [packaging-free](https://www.trendhunter.com/trends/kinkind-make-me-shine) and part of Lush's 'Naked!' series. The brand notes that one bar of New can substitute up to three 250 ml bottles of liquid shampoo, meaning it is water-preserving, as well. Image Credit: Lush ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 85% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Stress-relieving Products:** Innovative stress-relieving products that target specific environments can become a trend. - **Eco-friendly Packaging:** Eco-friendly packaging initiatives that support an environmental cause like ending animal testing can gain more popularity and be a new trend. - **Solid Shampoo:** Solid shampoo that offers more sustainable and effective alternatives to traditional liquid shampoo can create a new trend. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can continue innovating stress-relieving and eco-friendly products like the stress-relieving shampoo bar. - **Animal Welfare:** The animal welfare industry can collaborate with beauty and personal care companies like Lush to support initiatives like the #BeCrueltyFree campaign and develop more ethical and sustainable products. - **Sustainability:** The sustainability industry can encourage and support the development of more sustainable products like the stress-relieving shampoo bar that offers an alternative for traditional liquid shampoo, reducing plastic waste. ## Related on Trend Hunter - [Playful Hair Gift Sets](https://www.trendhunter.com/trends/hair-gift-sets.md) - [Banana-Based Haircare](https://www.trendhunter.com/trends/the-lush-version.md) - [Strengthening Shampoo Bars](https://www.trendhunter.com/trends/strengthening-shampoo-bar.md) - [Grass-Scented Bubble Bars](https://www.trendhunter.com/trends/wash-and-grow.md) - [Stress-Relieving Personal Care Collections](https://www.trendhunter.com/trends/stress-relief-collection.md) - [Inclusive Salon Concepts](https://www.trendhunter.com/trends/lush-hairlab.md) - [Mood-Boosting Body Balms](https://www.trendhunter.com/trends/temple-balms.md) - [Seaweed-Inspired Soapless Cleansers](https://www.trendhunter.com/trends/soapless-cleanser.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md)