# Plush Stress-Relieving Toys Belly-Rub Pups by Awarenics Help People of All Ages Manage Stress By Laura McQuarrie | Published 2019-08-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/stress-relieving-toy References: [prnewswire](https://www.prnewswire.com/news-releases/awarenics-introduces-belly-rub-pups-adorable-plush-toys-that-provide-a-playful-approach-to-a-serious-topic--stress-300902233.html) & [bellyrubpups](https://bellyrubpups.com/) There's a large market for [stress-relieving toys](https://www.trendhunter.com/trends/speks-magnet-balls) to help people feel less overwhelmed and one of the newest comes from Awarenics. The brand's plush Belly-Rub Pups help people of all ages experience the benefits of stress management techniques with a simple, three-step rub belly, breathe and laugh method. The playful toys for stress relief are now being introduced to consumers on [Indiegogo](https://www.trendhunter.com/trends/velia) with four different characters, each of which has its own special way of handling stress: Frankie (mindfulness), Chica Loca (exercise & fitness), Norman (mental health) and Romeo (pure love). The Belly-Rub Pups are ideal companions for those who do not have a pet to help them relax. The [plush toys](https://www.trendhunter.com/trends/mood-bears-sainsburys) have the potential to help people take themselves out of stressful moments with an approach that's been proven to reduce tension and promote positive physical changes. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Stress Relief Toys:** Opportunity to create innovative stress-relieving toys that help people manage stress and promote positive physical changes. - **Mindfulness Toys:** Opportunity to develop toys that promote mindfulness and mental health awareness for stress relief. - **Personalized Stress Management:** Opportunity to create customized stress-relief toys that cater to individual needs and preferences. ### Where This Applies - **Toy Manufacturing:** Innovative stress-relieving toys can disrupt the toy manufacturing industry by tapping into the growing market of stress management products. - **Wellness Products:** Wellness companies can explore opportunities to diversify their product offerings by integrating stress-relieving toys into their portfolio. - **Mental Health Services:** Stress-relieving toys can complement existing mental health services by providing individuals with additional tools for stress management. ## Related on Trend Hunter - [Anxiety Soothing Toys](https://www.trendhunter.com/trends/hugimals-antianxiety-plushie.md) - [Mental Health Plushies](https://www.trendhunter.com/trends/the-calmness-crew.md) - [Stress-Alleviating Desktop Toys](https://www.trendhunter.com/trends/anger-management-toy.md) - [Robotic Stress-Relieving Cats](https://www.trendhunter.com/trends/amagami-ham-ham.md) - [Anxiety Relief Plush Toys](https://www.trendhunter.com/trends/worry-monster.md) - [Furry Fidget Companions](https://www.trendhunter.com/trends/furry-fidget-friends.md) - [Weighted Plush Companions](https://www.trendhunter.com/trends/hugarounds.md) - [Emotional Exploration Plushes](https://www.trendhunter.com/trends/emotional-baggage-by-solobo-toys.md) - [Comforting Pillow Lines](https://www.trendhunter.com/trends/comforting-pillow.md)