# Serum-Infused Mascaras bareMinerals' Strength & Length Mascara Contains a Plant-Based Lash Serum By Laura McQuarrie | Published 2020-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/strength-length-mascara References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products/#31) & [bareminerals](https://www.bareminerals.com/makeup/eyes/mascara/strength-%26-length-serum-infused-mascara/US93020.html) The Strength & Length mascara by bareMinerals is infused with a plant-based lash serum that's effective for improving the strength and fullness of lashes, so that the formula shares benefits instantly and over time. The [bareMinerals'](https://www.trendhunter.com/trends/skin-rescue-serums) Strength & Length [Serum-Infused Mascara](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara) was inspired by [lash-enhancing serums](https://www.trendhunter.com/trends/daily-practices) and it taps into the power of red clover flower and peptides to enhance lashes and minimize fallout. As well as boasting a clean and cruelty-free formula that's safe for those who wear contact lenses, the mascara is paired with an innovative applicator inspired by hair brushes. The patent-pending paddle brush is designed to lift, lengthen and define lashes for "a completely new way to apply mascara." The vegan-friendly formula is long-wearing, smudge-proof, flake-proof and clinically proven to deliver fuller, longer-looking lashes. Image Credit: bareMinerals ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 9% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Lash Serums:** The innovation opportunity lies in creating more plant-based lash serums that improve the strength and fullness of lashes. - **Innovative Mascara Applicators:** There is a disruptive innovation opportunity in designing new applicators, inspired by unconventional sources like hair brushes, to provide a completely new way to apply mascara. - **Clean and Cruelty-free Formulas:** Business professionals can explore creating clean and cruelty-free mascara formulas that are safe for those who wear contact lenses. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can tap into the trend of serum-infused mascaras by developing their own innovative products with plant-based lash serums. - **Beauty Tools and Accessories:** The beauty tools and accessories industry can explore creating innovative mascara applicators inspired by unconventional sources like hair brushes. - **Eyewear and Optical:** The eyewear and optical industry can cater to the growing demand for clean and cruelty-free mascara formulas that are safe for contact lens wearers. ## Related on Trend Hunter - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Inaugural Clean Beauty Mascaras](https://www.trendhunter.com/trends/featherlash-lifting-serum-mascara.md) - [Clean Volumizing Mascaras](https://www.trendhunter.com/trends/clean-volumizing-mascara.md) - [Bamboo Fiber Mascaras](https://www.trendhunter.com/trends/naturally-derived-mascara.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Cornflower-Powered High-Quality Mascaras](https://www.trendhunter.com/trends/botanical-mascara.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md)