# Collaborative Technical Fabric Collections Weekday and FILA Create a 'Strength In Unity' Capsule By Amy Duong | Published 2018-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strength-in-unity References: [hypebeast](https://hypebeast.com/2018/4/weekday-fila-spring-summer-2018) & [weekday](https://www.weekday.com/entrance.html) Swedish retail label Weekday joins forces with sportswaer label [FILA](https://www.trendhunter.com/trends/burger-king-and-fila) in creating a [capsule surrounding the concept](https://www.trendhunter.com/trends/rise-through-the-ropes) of 'Strength in Unity.' The two join together to craft a range of athletic garments as a nod to FILA's sportswear heritage. The collaborative range references the athletic influence with motifs reading 'Strength in Unity' throughout the selection, which taps to both of the participating brands' hometowns. The pieces offered in the collaborative collection include zip up track jackets, leggings, shorts, track pants, t-shirts, joggers, windbreakers, crewneck sweaters, and a pair of sock runners. All of the offerings are constructed from technical fabrics to provide comfortable wear and maximum flexibility. The color palette boasts mainly muted colors including white and grey, but see brighter hues throughout the range such as blue and pink. Details include graphic imprints, and reflective bands on sleeves. The [collaborative capsule](https://www.trendhunter.com/trends/faherty-x-jalen-brunson-capsule) will be dropping April 18 at Weekday store locations then hits online retailers on April 19. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 43% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Athletic Collaborative Capsules:** Opportunity for brands to collaborate and create limited edition athletic collections that combine their unique aesthetics and expertise. - **Technical Fabric Innovation:** Disruptive innovation opportunity for textile manufacturers to develop advanced technical fabrics that offer comfort and flexibility for athletic wear. - **Athleisure Market Expansion:** Opportunity for retailers to tap into the growing athleisure market by offering collaborative collections that combine fashion and function. ### Sectors Adopting This - **Fashion Retail:** Opportunity for fashion retailers to leverage collaborative capsules to attract athleisure and sportswear enthusiasts. - **Textile Manufacturing:** Disruptive innovation opportunity for textile manufacturers to develop and supply technical fabrics for athletic wear collaborations. - **Online Retail:** Opportunity for online retailers to capitalize on the release of collaborative capsules by offering them to a wide customer base. ## Related on Trend Hunter - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Utility Capsule Apparel](https://www.trendhunter.com/trends/our-legacy-work-shop-x-goldwin.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Collaborative Sporty Timeless Fashion](https://www.trendhunter.com/trends/mammut.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Sportswear Capsule Collabs](https://www.trendhunter.com/trends/faherty-x-jalen-brunson-capsule.md)