# Arty Streetwear Pop-Ups The Adidas Originals x DESCENDANT Collaboration is Titled 'KEEP ROLLING' By Kalin Ned | Published 2019-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/streetwear-popups References: [hypebeast](https://hypebeast.com/2019/11/invincible-adidas-originals-descendant-pop-up-opening-info) & [shop.adidas.jp](https://shop.adidas.jp/) Streetwear pop-up have become a popular style of retail in the last few years as the activations offer unique experiences for a limited time. This speaks to the consumer who wishes to not only wear the brand but also have a more immerse and in-depth perception of it. 'KEEP ROLLING' is the name given to an arty streetwear pop-up in Taiwan. The contents of the temporary retail placement boast a collaboration between adidas [Originals](https://www.trendhunter.com/trends/superstar-ii-japan) and [DESCENDANT](https://www.trendhunter.com/trends/hurricane-xlt3-dcdt) who worked together on a range of "graphic tees, tracksuits, and [...] hybrid sneakers." The footwear highlight boasts a fusion of the sportswear brand's iconic Campus and Rivalry silhouettes. The 'KEEP ROLLING' streetwear pop-up is open to the public for a limited time -- until November 17th, and it is set in Taiwan's [INVINCIBLE](https://www.trendhunter.com/trends/invincible-x-clarks). Image Credit: INVINCIBLE ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Streetwear Pop-ups:** The trend of streetwear pop-ups offers unique retail experiences for limited periods, appealing to consumers who seek immersive brand experiences. - **Collaborative Streetwear Collections:** Collaborations between brands, such as adidas Originals and DESCENDANT, result in innovative streetwear collections that fuse iconic designs and create buzz in the market. - **Artistic Retail Placements:** The concept of arty streetwear pop-ups, like 'KEEP ROLLING,' combines art and fashion to create visually appealing retail environments that attract consumers seeking a more immersive shopping experience. ### Where This Applies - **Fashion Retail:** The fashion retail industry can leverage the trend of streetwear pop-ups and collaborate with artists, designers, and other brands to create unique shopping experiences that increase consumer engagement. - **Footwear:** The footwear industry has an opportunity to explore innovative designs and collaborations, like the fusion of iconic silhouettes seen in the adidas Originals x DESCENDANT collection, to create disruptive products and generate excitement among consumers. - **Experience-based Marketing:** The trend of arty streetwear pop-ups presents opportunities for marketing and advertising agencies to create immersive brand experiences and engage consumers through temporary retail activations that capture attention and drive sales. ## Related on Trend Hunter - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md)