# Contraband Fashion Packaging This Streetwear Packaging is a Clever Reference to the Product By Rebecca Byers | Published 2015-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/streetwear-packaging References: [coi-nyc](http://www.coi-nyc.com/) While many may not first consider the need for streetwear packaging design, there are plenty of [innovative concepts](https://www.trendhunter.com/trends/redesigned-retail-packaging) that make ordering the latest tee online even more of a delight to receive. Conflict of Interest NYC is a brand taking fashion puns to a whole other level, with tees that riff on the namesakes of popular fashion houses, like 'Ill Slander,' 'Giraunchy,' and 'Bodega Vendetta.' However, the brand takes it a step further with evidence bag-inspired packaging that highlights the grey area of [high fashion logo-referencing in streetwear](https://www.trendhunter.com/trends/monogramheavy-bags), while it also stays true to the brand's interest of "operating in secret so you can stunt in public." The innovative streetwear packaging is a neat way for a brand to further develop their image. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 79% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Streetwear Packaging Design:** The use of innovative streetwear packaging design enhances the customer experience. - **Fashion Puns:** Incorporating fashion puns into streetwear designs adds a playful and clever element to the product. - **Grey Area Fashion:** Exploring the grey area of high fashion logo-referencing in streetwear creates a unique and thought-provoking narrative. ### Where This Applies - **Fashion Retail:** Fashion retailers can leverage innovative streetwear packaging design to differentiate their brand and elevate the unboxing experience. - **Streetwear:** Streetwear brands can incorporate fashion puns into their designs to attract and engage fashion-forward consumers. - **Visual Merchandising:** Visual merchandising professionals can explore the concept of grey area fashion to create captivating displays and in-store experiences. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [In-Store DIY Packaging Stations](https://www.trendhunter.com/trends/packaging-station.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md)