# Bold Dog-Friendly Streetwear Lines Heron Preston and Vip Released Streetwear for Dogs By Ell Smith | Published 2018-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/streetwear-for-dogs References: [hypebae](https://hypebae.com/2018/9/heron-preston-very-important-puppies-dog-clothing-accessories) & [veryimportantpuppies.dog](https://www.veryimportantpuppies.dog/shop/) In an effort to offer our four-legged friends the same fashions available to humans, Heron Preston has released [streetwear for dogs](https://www.trendhunter.com/trends/the-dog-face). Equal parts practical and stylish, this clothing line is as much for the dog's human counterparts as it is for the dog. The line was made possible through a [collaboration between Heron Preston](https://www.trendhunter.com/trends/vivienne-westwood-and-palace) and V.I.P, which stand for Very Important Puppies. What's more is that most of these pieces are the dog iteration of the human-sized offerings, meaning an owner can match their furry friends. The line includes [leashes, jackets, sweaters](https://www.trendhunter.com/trends/dusen-dusen-1) and more, all of which feature the brand's signature streetwear motifs and designs. The standout offering from the line is the lime green velour sweater, which reads 'VIP." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 59% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Dog Fashion:** The rise of fashionable clothing lines for dogs has created opportunities for pet fashion designers to innovate and develop new designs and styles. - **Human-pet Matching:** As more dog fashion lines create human-pet matching outfits, there is potential for retailers to develop more inclusive and unique merchandising strategies. - **Collaborations:** Collaborations between pet fashion designers and popular streetwear brands create opportunities to elevate the pet fashion industry and provide exposure for new designers. ### Sectors Adopting This - **Pet Fashion:** The pet fashion industry has a growing market with increasing demand for stylish and functional clothing for pets. - **Retail:** As pet fashion becomes more popular, retailers can capitalize on the growing demand by stocking their shelves with fashionable pet clothing and accessories. - **Streetwear Fashion:** Incorporating pets into streetwear fashion creates opportunities for streetwear brands to expand their brand image and reach a wider audience. ## Related on Trend Hunter - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Couture Canine Accessories](https://www.trendhunter.com/trends/dog-accessories-collection.md) - [Minimalist Pet Accessory Collections](https://www.trendhunter.com/trends/neighborhood-dog-series.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Pet Lunar Apparel](https://www.trendhunter.com/trends/chinesestyle-pet-jackets.md) - [Streetwear-Informed Pet Strollers](https://www.trendhunter.com/trends/airbuggy-1.md)