# Digital Streetwear Fashion Collections Happy99 Offers Digital Pants, Shirts, Plushies, and More By Kalin Ned | Published 2020-11-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/streetwear-fashion-collection References: [nylon](https://www.nylon.com/fashion/meet-nathalie-nguyen-the-artist-model-behind-virtual-streetwear-brand-happy99) & [priceonrequest.store](https://www.priceonrequest.store/) Future-forward in concept, the brand Happy99 has a number of striking digital streetwear fashion collections at its core. The label is the joint venture of Nathalie Nguyen and her partner Dominic Lopez who vegan exploring the possibilities of [shoe design](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost). After many months of research and learning everything relevant that was related to the shoe-making process and business launch, they were discouraged and placed the idea on-hold. About this, Nguyen shared with Nylon magazine that "[their] passion as artists is more in the design realm; what threw [them] off was the manufacturing. It's horrible for the environment." As the creative started working with [3D design](https://www.trendhunter.com/trends/the-future-is-not-set) and Lopez was motivated to join her, the two decided to start Happy99, eventually leading to many, high-in-demand digital streetwear fashion collections. Image Credit: Nathalie Nguyen/@spicy.obj, RYON WU/@RYON01 ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Digital Streetwear Fashion:** Disruptive innovation opportunity: Exploring the possibilities of 3D design and digital manufacturing to create sustainable and high-in-demand streetwear fashion collections. - **Conceptual Fashion Branding:** Disruptive innovation opportunity: Focusing on unique branding strategies that connect with consumers through sustainability and artistic design concepts. - **Vegan Footwear Design:** Disruptive innovation opportunity: Investigating innovative and eco-friendly materials and manufacturing processes to create stylish and sustainable vegan footwear. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Embracing digital design and manufacturing technologies to revolutionize the way fashion brands create and produce sustainable collections. - **3D Printing:** Disruptive innovation opportunity: Leveraging 3D printing technology to enable customizable and on-demand production of streetwear fashion items. - **Sustainable Fashion:** Disruptive innovation opportunity: Integrating eco-friendly materials and production techniques into the fashion industry to reduce environmental impact and meet consumer demands for sustainability. ## Related on Trend Hunter - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Streetwear-Inspired NFTs](https://www.trendhunter.com/trends/hapebeasts.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [Physical Wearables Collections](https://www.trendhunter.com/trends/physical-wearables-collection.md) - [Collaborative Lifestyle Streetwear](https://www.trendhunter.com/trends/madgappy.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Digital-First Luxury Apparel](https://www.trendhunter.com/trends/mmerch-1.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Collaborative Web-Themed Limited Streetwear](https://www.trendhunter.com/trends/invasion-line.md)