# Streetwear Car Detailing Kits The Anti Social Social Club is Releasing a Car Cleaning Kit By Mary Van Puymbroeck | Published 2017-06-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/streetwear-car-detailing References: [highsnobiety](http://www.highsnobiety.com/2017/06/15/anti-social-social-club-car-cleaning-kit/#slide-7) & [shop.antisocialsocialclub](https://shop.antisocialsocialclub.com/) Mysterious millennial brand '[Anti Social Social Club](https://www.trendhunter.com/trends/assc-and-goodyear)' is collaborating with Adam's Polishes to deliver its fans a streetwear car detailing kit. In an outrageous video showing a man detail his supercar while driving with the scissor door open, ASS Club announced its partnership with Adam's Polishes on a car cleaning kit. The kit comes with three refillable pink sprays (tire shine, glass cleaner and detail spray), two pink ASS Club detailing cloths, a coaster, keychain and sticker. ASS Club is known for releasing millennial-focused products that make it more of a [lifestyle brand](https://www.trendhunter.com/trends/anti-social-social-club-1) than a fashion brand. Seeing as everything on the Anti Social Social Club website its constantly sold-out, it is expected this streetwear car detailing kit to sell out shortly after its June 16th release. . ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 8% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Streetwear Car Detailing Kits:** Disruptive innovation opportunity: Combining fashion and automotive care to create a unique product for millennial consumers. - **Collaborative Brand Partnerships:** Disruptive innovation opportunity: Collaborating with non-traditional partners to expand brand reach and target new consumer markets. - **Lifestyle Brand Expansion:** Disruptive innovation opportunity: Diversifying product offerings to transform a fashion brand into a lifestyle brand with a broader consumer base. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introducing fashion-inspired products into other industries, such as automotive, to attract new customers. - **Automotive:** Disruptive innovation opportunity: Partnering with fashion brands to bring unique and stylish products to the automotive industry. - **Consumer Goods:** Disruptive innovation opportunity: Expanding product lines to cater to specific consumer lifestyles, creating new market opportunities. ## Related on Trend Hunter - [Racing-Inspired Streetwear](https://www.trendhunter.com/trends/assc-and-goodyear.md) - [Cross-Brand Fashion Collaborations](https://www.trendhunter.com/trends/anti-social-social-club-2.md) - [Motorsport Streetwear Capsules](https://www.trendhunter.com/trends/nascar-x-anti-social-social-club.md) - [Motorsports Crossover Apparel Lines](https://www.trendhunter.com/trends/anti-social-social-club-x-nascar.md) - [Wintry Streetwear Apparel](https://www.trendhunter.com/trends/social-club-x-686.md) - [Graphic Luxurious Accessory Collabs](https://www.trendhunter.com/trends/anti-social-social-club-5.md) - [Brunch Culture-Inspired Capsules](https://www.trendhunter.com/trends/the-breakfast-club-1.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Holiday Character Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-sanrio.md)