# Social Distancing Streetwear Social Distance Social Club Uses Clothing to Deliver a Health Message By Laura McQuarrie | Published 2020-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/streetwear-brand References: [prnewswire](https://www.prnewswire.com/news-releases/streetwear-brand-social-distance-social-club-launches-to-record-breaking-sales-301046005.html) & [socialdistancesocialclub.shop](https://socialdistancesocialclub.shop) Inspired by a popular streetwear brand, [Social Distance Social Club](https://www.trendhunter.com/trends/the-social-stick) has emerged in the time of a pandemic. The new Los Angeles-based streetwear brand was created to speak especially to [Gen](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection) Z and Millennials and bring awareness to the importance of social distancing and at the same time, raise money for [World Central Kitchen](https://www.trendhunter.com/trends/ovo-x-wwe). The brand currently offers everything from t-shirts and hoodies to tank tops and face masks, all of which share a simple and straightforward message: Social Distancing Saves Lives. The new streetwear brand launched with record-breaking sales and five dollars from every item sold is donated to support the World Central Kitchen COVID-19 relief program. Image Credit: Social Distance Social Club ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 87% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Social Distancing Streetwear:** Opportunity for fashion brands to incorporate health messages into trendy streetwear. - **Gen Z and Millennial Targeting:** Targeting younger generations with streetwear to raise awareness about social distancing. - **Cause Marketing:** Using sales from streetwear items to support COVID-19 relief programs. ### Who This Affects Most - **Fashion/apparel:** Fashion brands can create streetwear collections focused on health awareness. - **Non-profit/charity:** Charities and relief programs can collaborate with streetwear brands for fundraising initiatives. - **Marketing/advertising:** Brands can utilize cause marketing strategies to raise awareness and support social causes. ## Related on Trend Hunter - [Game-Themed Tactical Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-1.md) - [Gen Z Streetwear Brands](https://www.trendhunter.com/trends/hos-wear.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Bold Valentine’s Streetwear](https://www.trendhunter.com/trends/valentines-day-capsule-collection.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Brunch Culture-Inspired Capsules](https://www.trendhunter.com/trends/the-breakfast-club-1.md) - [Social Distancing Measurement Tools](https://www.trendhunter.com/trends/the-social-stick.md)