# Haunting Celebrity-Headed Streetwear Ads Palace Taps into Jonah Hill, Promoting Its Japan Store By Kalin Ned | Published 2018-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/streetwear-ads References: [designtaxi](https://designtaxi.com/news/402117/Jonah-Hill-s-Severed-Head-Graces-Tongue-In-Cheek-Japanese-Style-Streetwear-Ad/) & [designtaxi](https://designtaxi.com/news/402117/Jonah-Hill-s-Severed-Head-Graces-Tongue-In-Cheek-Japanese-Style-Streetwear-Ad/) Good, creative and effective streetwear ads are hard to come up with but [skate label Palace](https://www.trendhunter.com/trends/vivienne-westwood-and-palace) takes a step in the right direction with its marketing tactic for its first Japan store. The brand employs [beloved American actor Jonah Hill](https://www.trendhunter.com/trends/luxury-menswear-campaign) for a [horror-inspired commercial](https://www.trendhunter.com/trends/the-room-by-gentle-monster) — just in time for Halloween too. The cinematic quality of the video is exceptional in the cultural sense. The video opens with a haunting setting in an extended red-lit hallway. The protagonist panicky opens a door, only to find Jonah Hill's detached head asking him if he has seen the actor's body. Palace's ad concludes with a vibrant and "upbeat aesthetic with neon signboards and trippy typography" — a characteristic style for Japanese advertisements. The brand's promotional video ends with Jonah Hill's head (again), announcing Palace's Tokyo store debut. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Horror-inspired Streetwear Ads:** There is an opportunity for brands to tap into the horror genre to create unique and attention-grabbing streetwear ads. - **Celebrity-headed Marketing Campaigns:** Using celebrities, or even detached celebrity heads, in streetwear ads can create buzz and generate interest among consumers. - **Cinematic and Cultural Streetwear Ads:** Embracing a cinematic quality and cultural elements in streetwear ads can captivate audiences and create a memorable brand image. ### Industries Being Reshaped - **Fashion and Apparel:** In the fashion and apparel industry, brands can adopt horror-inspired and celebrity-led marketing campaigns to enhance their brand image and attract customers. - **Entertainment and Media:** The entertainment and media industry can collaborate with streetwear brands to create horror-inspired ads featuring celebrities, leveraging the power of cross-promotion. - **Marketing and Advertising:** Marketing and advertising agencies can explore creating cinematic and culturally rich streetwear ads for their clients, helping them stand out in the crowded market. ## Related on Trend Hunter - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Streetwear Rock Joint Capsules](https://www.trendhunter.com/trends/palace-x-him.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Gen Z Holiday Campaigns](https://www.trendhunter.com/trends/wrapped-in-heat.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Nostalgic Cartoon Streetwear](https://www.trendhunter.com/trends/doraemon-fall.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Extensive Collaborative Kids Apparel](https://www.trendhunter.com/trends/palace-gap.md)