# Soundwave Earbud Branding Shane Roepe Designs the Packaging for 'Streets by 50' By Jamie Danielle Munro | Published 2014-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/streets-by-50 References: [packageinspiration](http://www.packageinspiration.com/sms-audio-earbud.html/) & [behance.net](https://www.behance.net/shaneroepe) Streets by 50 is a new type of headphone designed by the world-famous rapper 50 cent. It seems as if rappers are losing no time in getting involved in the manufacturing of headphones, with examples like [Beats](https://www.trendhunter.com/trends/futura-laboratories-1) by Dr. Dre taking over a huge marketshare of this industry. For the design of the SMS Audio Streets by 50 package, Shane Roepe used a sleek blue and black motif, marketing it more so towards men. When the package is opened, the outline of 50 Cent's face can be seen in a slightly creepy manner. The [earbuds are placed within the package](https://www.trendhunter.com/trends/zhang-yunxib) with a sound wave connecting the two, which is appropriate considering the product being sold. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Rapper-designed Headphones:** The trend of rapper-designed headphones is growing with opportunities to innovate through unique designs and collaborations. - **Sleek Packaging Design:** Sleek and unique packaging designs for headphones can be a disruptive innovation opportunity that attracts more buyers and sets products apart from competitors. - **Visual Sound Representation:** The use of visual sound representation, like the soundwave connecting the earbuds in the packaging, can be a trend in product marketing and branding to attract consumers through creative and unique ways of presenting product features. ### Sectors Adopting This - **Headphone Manufacturing:** Headphone manufacturing industry can capitalize on collaborations with music artists to design unique products and expand their market share. - **Packaging Design:** Packaging design industry can innovate by creating unique and sleek packaging designs that attract consumers in the headphone industry. - **Marketing and Branding:** The marketing and branding industry can create disruptive innovation opportunities that differentiate headphone products from competitors, such as using visual sound representation in packaging or creating collaborations with music artists. ## Related on Trend Hunter - [Modern Art Studio-Collaborative Earbuds](https://www.trendhunter.com/trends/futura-laboratories-1.md) - [Studio-Grade Earbud Concepts](https://www.trendhunter.com/trends/beats-tour-pro.md) - [Industrial Earbud Concepts](https://www.trendhunter.com/trends/teenage-engineering-bd1.md) - [Artist-Designed Headphones](https://www.trendhunter.com/trends/melody-ehsani-1.md) - [Cyberpunk-Inspired Earbuds](https://www.trendhunter.com/trends/sony-earbuds-concept.md) - [Industrial Design Earbuds](https://www.trendhunter.com/trends/braun-wireless-earbuds.md) - [Sustainable Speaker Packaging](https://www.trendhunter.com/trends/sonos-packaging.md) - [Playful Designer-Enhanced Earbuds](https://www.trendhunter.com/trends/beats-x-melody-ehsani-powerbeats-pro.md) - [Graffiti-Adorned Earbuds](https://www.trendhunter.com/trends/beats-studio-buds-1.md)