# Video Look Books New York Magazine Scours the Streets for Stylish Pedestrians By Danielle Levy | Published 2009-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/street-style-video References: [nymag](http://nymag.com/daily/fashion/2009/02/the_gossip_girl-inspired_fashi.html) & [video.nymag](http://video.nymag.com/?fr_chl=20b2b2788103c2015a69ebdc96d0f9d73565b043) New York Magazine’s Video Look Book is a regular online feature that interviews stylish passersby. They've scouted yet another wonderful [fashion inspiration](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) for us all to adore in Hassan Luwalira, a student/fashion blogger from Sweden living in New York with [fantastic style](https://www.trendhunter.com/trends/day-3-capsule-2). More than his getup, I enjoy the way he is so prepared to sufficiently discuss his look. Check out the video above to watch Luwalira break down every piece of his outfit. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 3% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Street Fashion Interviews:** Opportunity for businesses to capture and showcase unique street style to inspire fashion enthusiasts. - **Fashion Bloggers:** Potential for collaboration and brand promotion with influential fashion bloggers like Hassan Luwalira. - **Personal Style Discussions:** Creating platforms for individuals to express and analyze their own fashion choices can foster engagement and brand loyalty. ### Industries Being Reshaped - **Fashion:** The fashion industry can utilize video look books to highlight emerging street fashion trends and connect with consumers on a personal level. - **Media and Publishing:** Online magazines like New York Magazine can differentiate themselves by incorporating video look books as a unique and interactive content feature. - **Marketing and Advertising:** Brands can leverage video look books as a tool to showcase their products in real-life settings, creating an authentic connection with potential customers. ## Related on Trend Hunter - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Fashion Recap Artful Books](https://www.trendhunter.com/trends/fashion-in-2023.md) - [Versatile Fashion Inspiration Apps](https://www.trendhunter.com/trends/urrban-tailor.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md) - [Connected Curated Wardrobe Designs](https://www.trendhunter.com/trends/lookandme-closet.md)