# Charity Pop-Up Shops The Street Store Provides Shopping Experience for Homeless Individuals By Meghan Young | Published 2014-01-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/street-store References: [psfk](http://www.psfk.com/2014/01/sidewalk-donation-retail-shop.html) & [thestreetstore.org](http://thestreetstore.org/) Touted as the "world's first rent-free, premises-free, free '[pop-up clothing store](https://www.trendhunter.com/trends/extreme-cashmere-popup)' for the poor, found entirely on the street," the Street Store not only provides the homeless with quality clothes, it also gives them a shopping experience they have long been able to enjoy. The Street Store is made up of cardboard signs that also double as hangers for the [donated items](https://www.trendhunter.com/trends/heart-of-lifewear). With help from a street assistant, the homeless can walk away with a new item that is packaged nicely and everything. The Street Store was Max Pazak and Kayli Vee Levitan from M&C Saatchi Abel. It is now expanding beyond Cape Town, South Africa, "in the hope that other places around the world will adopt a more [dignified approach to charity](https://www.trendhunter.com/trends/compassion-stores)," as written by Psfk. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Rent-free Pop-up:** Creating rent-free, premises-free pop-up shops can provide a unique shopping experience for disadvantaged individuals. - **Cardboard Sign Hangers:** Using cardboard signs as hangers for donated items can enhance the sustainability and accessibility of pop-up shops for the homeless. - **Dignified Charity:** Promoting a more dignified approach to charity through innovative pop-up shops can inspire global adoption of similar initiatives. ### Industries Being Reshaped - **Retail:** The retail industry can explore rent-free, premises-free pop-up shops as a way to reach underserved communities and create unique shopping experiences. - **Sustainable Fashion:** In the sustainable fashion industry, utilizing cardboard signs as hangers can contribute to reducing waste and promoting socially conscious practices. - **Nonprofit Organizations:** Nonprofit organizations can adopt a more dignified approach to charity by implementing innovative pop-up shops that focus on providing quality clothing and enhancing the shopping experience for the homeless. ## Related on Trend Hunter - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md)