# Street-Smart Penguins De Lijn Public Transport Emphasizes Safety in Numbers By Vincent Salera | Published 2009-03-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/street-smart-penguins-de-lijn-public-transport-say-travelling-in-groups-is References: [adsoftheworld](http://adsoftheworld.com/media/tv/de_lijn_public_transport_penguins) The latest commercial for De Lijn public transportation uses these cute penguins to deliver their message that traveling in groups is much safer than doing so alone. The highlight of this commercial happens when the whale smacks his head against the iceberg, sending the penguins into a fit of giggles. Who doesn’t love those adorable tuxedo-wearing birds? The ad was created by advertising agency Duval Guillaume Brussels, Belgium with creative direction by Peter Ampe, Bottez Katrien, Hans Kerkhoff, and Raoul Maris. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Group Traveling:** The emphasis on group travel safety in the De Lijn public transport commercial creates opportunities for innovative group transportation solutions. - **Cute and Adorable:** The use of cute and adorable animals in the De Lijn public transport commercial highlights the potential for using cute marketing tactics in other industries. - **Humor in Advertising:** The use of humor in the De Lijn public transport commercial creates opportunities for other industries to utilize humor effectively in advertising. ### Who This Affects Most - **Transportation:** The De Lijn public transport commercial emphasizes the importance of safe group travel, creating opportunities for innovative group transportation solutions in the industry. - **Advertising:** The use of cute animals and humor in the De Lijn public transport commercial highlights the potential for using similar marketing tactics in other industries, particularly in advertising. - **Media and Entertainment:** The popularity of cute animals and humor in the De Lijn public transport commercial creates opportunities for media and entertainment companies to incorporate these elements into their content. ## Related on Trend Hunter - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-on-ice.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Mission-Driven Penguin Toys](https://www.trendhunter.com/trends/penguin-toy.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md)