# Tire Tread Face Tattoo Ads The Street Smart Campaign Advocates Safety for Pedestrians By Meghan Young | Published 2013-06-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/street-smart-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/06/street-smart-pedestrian-faces/) & [sherrymatthews](http://www.sherrymatthews.com/) The Street Smart campaign takes the iconic [Mike Tyson face tattoo](https://www.trendhunter.com/trends/86-tattoo-limited-edition) and gives it a more dangerous spin. While his tribal design may already look like a warning not to mess with him, forgetting the fact that he is known as the undisputed [heavyweight champion of the world](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled), the Street Smart campaign 'tattoos' reflect a different type of danger. One that involves the [safety of pedestrians](https://www.trendhunter.com/trends/outdoor-advertising-campaign). Conceived and executed by Sherry Matthews Advocacy Marketing, an ad agency based in Austin, Texas, the Street Smart campaign makes such obvious statements as "Kids don't come with turn signals" and "You can't fix a pedestrian at a body shop." It was creative directed by Rob Buck, Wally Williams and Charles Webre. The images were shot by photographer Cade Martin. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Tattoo Advertising:** Disruptive innovation opportunity: Exploring new ways to advertise through unconventional mediums like tattoos. - **Safety Campaigns:** Disruptive innovation opportunity: Creating impactful campaigns that raise awareness about pedestrian safety. - **Street Art-inspired Ads:** Disruptive innovation opportunity: Integrating street art aesthetics into advertisements to capture attention and engage with audiences. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Incorporating unique and attention-grabbing advertising techniques to stand out in a crowded market. - **Public Safety:** Disruptive innovation opportunity: Developing innovative solutions and campaigns to improve public safety and reduce pedestrian accidents. - **Photography:** Disruptive innovation opportunity: Experimenting with creative photography techniques to capture powerful and thought-provoking images for advertising campaigns. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Playfully Branded Crosswalks](https://www.trendhunter.com/trends/oreo-walks.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Pedestrian-Detecting Crosswalks](https://www.trendhunter.com/trends/smart-pedestrian-crosswalk.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md)