# GPS Puppy Stunts This Street Marketing Stunt Has Dogs Lead People to Discover Deals By Laura McQuarrie | Published 2015-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/street-marketing References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/adorable-puppy-gps-leads-individuals-hush-puppy-store-redeem-coupons/) & [hushpuppies.co](http://www.hushpuppies.com.co/site/) In this unusual [street marketing stunt](https://www.trendhunter.com/trends/dreamies-treats), [Hush Puppies Columbia](https://www.trendhunter.com/trends/deichmann-back-to-school-range) has dogs hit the street. The mysterious street campaign included tying a dog on a leash to a sign, with the promise that the adorable Basset Hound would lead people to a surprise. Known for their incredible [sense of smell](https://www.trendhunter.com/trends/lola-mullenlowe), these dogs served as 'GPS Hush Puppies' that immediately began to lead people directly to a local Hush Puppies store. Once the dogs successfully lead people to their desired destination, people were rewarded with a Hush Puppies coupon in-store. While it would have been just as easy to give out the coupons without this stunt, it's a fun and memorable one that involves plenty of things to do with the brand, including walking, shoes and the Basset breed, which is the brand's mascot. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 46% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Street Marketing Stunts:** This trend creates an opportunity for businesses to engage with consumers in creative and memorable ways, increasing brand awareness and customer loyalty. - **Experiential Marketing:** This trend allows businesses to create unique and immersive experiences for consumers, generating excitement and fostering emotional connections with the brand. - **Brand Mascots:** This trend highlights the potential of utilizing mascots to create a strong and recognizable brand identity, effectively communicating the brand's values and personality. ### Who This Affects Most - **Retail:** This industry can leverage street marketing stunts and experiential marketing to drive foot traffic to physical stores and boost sales. - **Advertising and Marketing:** This industry can benefit from incorporating experiential marketing tactics and brand mascots into campaigns, effectively engaging and captivating consumers. - **Pet Care:** This industry can explore collaborations with brands to create innovative marketing campaigns that incorporate pets, generating buzz and attracting pet owners. ## Related on Trend Hunter - [Dog-Focused QSR Campaigns](https://www.trendhunter.com/trends/hot-dog-on-a-stick.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Idyllic Pet Pop-Ups](https://www.trendhunter.com/trends/the-best-pet-house-ever.md) - [Pop-Up Pet Screenings](https://www.trendhunter.com/trends/lamph-posts.md) - [Dog-Focused Retail Experiences](https://www.trendhunter.com/trends/i-love-you-like-a-dog.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Pop-Up Dog Parks](https://www.trendhunter.com/trends/unleashed-dog-park.md) - [Puppy Dating App Giveaways](https://www.trendhunter.com/trends/puppy-dating-app-giveaways.md)