# Durable Street Footwear Silhouettes adidas Skateboarding's Campus ADV is Sleek & Comfortable By Kalin Ned | Published 2018-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/street-footwear References: [adidas](http://www.adidas.com/us/skateboarding) [adidas](https://www.trendhunter.com/trends/campus-00-1) Skateboarding releases a new rendition of its iconic street footwear silhouette. The Campus ADV first debuted in the 80s as a basketball shoe. During the 90s, the model was picked up by skate culture in a time "when skateboarding was evolving and progressing faster than anyone [...] could keep up with." In 2018, this iconic street footwear silhouette is getting a makeover that will reinforce its aesthetic appeal, as well as its functional properties. The new Campus ADV boasts a burgundy suede upper that is contrasted by crisp white stripes. The design incorporates a 'Bounce' midsole that provides the wearer with [superior cushioning and impact absorption](https://www.trendhunter.com/trends/chunky-samba). In addition, the 'Geoflex' herringbone tread is included for a strong grip, while the durability is reinforced through a street footwear silhouette with doubled layers in high-abrasion areas. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 52% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Functional Footwear Silhouettes:** Opportunity to innovate in designing street footwear with enhanced functional properties, such as superior cushioning and impact absorption. - **Dual-use Footwear:** Potential to develop street footwear that can be used for different activities, such as basketball and skateboarding. - **Updated Classic Silhouettes:** Growing interest in refreshing and modernizing iconic footwear designs while still maintaining their original aesthetic appeal. ### Industries Being Reshaped - **Footwear Manufacturing:** Opportunity for footwear manufacturers to develop and produce functional street footwear with improved durability and comfort. - **Athletic Apparel:** Potential to incorporate street footwear designs into athletic apparel lines to offer customers versatile and stylish options for different activities and lifestyles. - **Skateboarding Industry:** Opportunity for the skateboarding industry to continue to evolve and progress faster than ever by collaborating with footwear manufacturers to update classic silhouettes with enhanced functional properties. ## Related on Trend Hunter - [Exclusive Hairy Textural Sneakers](https://www.trendhunter.com/trends/campus-00-1.md) - [Chunky Elevated Lifestyle Sneakers](https://www.trendhunter.com/trends/samba-sneaker-model.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Minimal Sleek Skate Sneakers](https://www.trendhunter.com/trends/gazelle-sneaker.md) - [Reimagined Lifestyle Sporty Footwear](https://www.trendhunter.com/trends/predator-freestyle.md) - [Fashion-Forward Skate Sneakers](https://www.trendhunter.com/trends/sk8-sta.md) - [Sophisticated Monotonal Footwear](https://www.trendhunter.com/trends/stan-smith-freizeit.md) - [Classic Lifestyle Shoes](https://www.trendhunter.com/trends/adidas-handball-spezials.md) - [Slim-Structural Leather Sneakers](https://www.trendhunter.com/trends/country-og.md)