# Street Culture Fashion Capsules Reebok and Extra Butter Pay Homage to 80s Downtown Manhattan By Kalin Ned | Published 2018-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/street-culture-fashion References: [highsnobiety](https://www.highsnobiety.com/p/extra-butter-reebok-dear-downtown-capsule/#slide-8) New York City retailer Extra Butter and [Reebok's](https://www.trendhunter.com/trends/reebok-x-kodak) latest 'Dear Downtown' capsule celebrates the 1980s in Downtown Manhattan with a grungy and raw street culture fashion editorial. From the anger and activism of punk and the unapologetic presence of hip hop, to [graffiti culture](https://www.trendhunter.com/trends/subware) and the vibrancy of pop art, the photo shoot is heavily influenced by the various influential music and art movements during the decade. The [Reebok x Extra Butter collaboration](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) highlights pieces like the Reebok Workout Plus silhouette, composed of a distressed black denim upper, as well as shirts and hoodies that pay homage to some of the 1980s most iconic names— Andy Warhol, Jeam-Michael Basquiat, Patti Smith and more. In the end, the street culture fashion photo shoot most definitely brings back the grungy and artful spirit of the decade. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 97% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Street Culture Fashion:** Exploring the fashion trends influenced by 80s street culture that are making a comeback. - **Grungy Aesthetic:** Embracing the raw and distressed aesthetic of the 1980s street culture in fashion and design. - **Nostalgic Collaborations:** Creating clothing and accessories that pay homage to iconic names and cultural movements from the 1980s. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for retailers to tap into the demand for street culture fashion inspired by the 1980s. - **Art and Design:** Chance for artists and designers to incorporate the grungy aesthetic of 1980s street culture into their work. - **Music and Entertainment:** Opportunity to create collaborations and merchandise that revive the influence and impact of 80s music and art movements. ## Related on Trend Hunter - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Music-Inspired Collaborative Capsule](https://www.trendhunter.com/trends/pleasures-and-reebok-1.md) - [Nostalgic Timeless Sports Apparel](https://www.trendhunter.com/trends/reebok-x-anine-bing.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Co-Branded Skate-Inspired Capsules](https://www.trendhunter.com/trends/not-guilty-capsule.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md)