# Witty Billboard Graffiti Street Artist OX's Art is a Print and Digital Media Intervention By Meghan Young | Published 2013-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/street-artist-ox References: [beautifuldecay](http://beautifuldecay.com/2013/03/28/oxs-billboard-manipulations-and-alterations/) & [postertime.blogspot.fr](http://postertime.blogspot.fr/) Since it is too early yet for the rest of the world to follow the city of Sao Paulo's suit, billboards will continue to inundate people with ugly advertisements and often pointless messages; street artist OX rectifies this on a small scale by turning said [billboards into witty works of art](https://www.trendhunter.com/trends/windows-of-selfcare). Whether that involves bold graphics that simply elevate the artistic nature of an outdoor space or an image that interacts cleverly with its surroundings, street artist OX provokes the thoughts of passersby. Considering his billboard posters "[interventions of digital and print media](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign)," street artist OX, who is based in France, does his part to better people and their surroundings through visually striking works of art. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Witty Billboard Graffiti:** Disruptive innovation opportunity: Explore the use of clever and artistic billboard advertisements to engage and provoke thoughts of passersby. ### Industries Being Reshaped - **Outdoor Advertising:** Disruptive innovation opportunity: Transform traditional billboards into visually striking works of art to enhance the outdoor advertising industry. ## Related on Trend Hunter - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Street Artist Digitalized Exhibitions](https://www.trendhunter.com/trends/shepard-fairey-1.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md)