# Avant-Garde Graffiti Apparel Juliëtte Heijnen's Latest Collection is Inspired by Street Art Murals By Jana Pijak | Published 2016-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/street-art-mural References: [fuckingyoung.es](http://fuckingyoung.es/juliette-heijnen-elmo-campaign/) & [julietteheijnen](http://www.julietteheijnen.com/) Juliëtte Heijnen's Spring/Summer 2017 collection draws inspiration from vivid street art murals and combines sleek and dramatic silhouettes with a myriad of colorful prints. Titled 'ELMO,' the menswear range is showcased in a new lookbook by photographer Karen Kikkert and is modeled by Bert Snaterse who pulls off its [bold and youthful staples](https://www.trendhunter.com/trends/a-days-march-1). This collection's standouts include patterned jackets that feature paint-splattered fabrics -- reminiscent of abstract canvases or street art murals that consist of layered hues. Other notables include graffiti-inspired hats and matching slide sandals that are showcased alongside solid basics. This artistic menswear range consists of functional and wearable pieces that boast an [avant-garde inspiration](https://www.trendhunter.com/trends/brucolic). The pieces fuse athletic and conceptual elements, creating a hybrid that is both modern and ideal for wear in an urban setting. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Avant-garde Apparel Inspired by Street Art Murals:** The fusion of fine art with contemporary fashion can lead to disruptive innovation opportunities in the fashion industry. - **Printed and Patterned Jackets:** Incorporating paint-splattered fabrics into more traditional garments can disrupt the men's fashion industry. - **Graffiti-inspired Accessories:** Urban streetwear and sportswear can be elevated by incorporating graffiti-inspired details into everyday apparel and accessories. ### Where This Applies - **Fashion:** Incorporating street art inspired designs into men's fashion offerings can attract a new and younger consumer base. - **Art:** Collaborations between fashion designers and street artists can provide a fresh platform for artists to showcase their work and create unique pieces for fans to wear. - **Footwear:** Incorporating graffiti-inspired prints and detailing into footwear can present opportunities in urban and sportswear. ## Related on Trend Hunter - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md)