# Urban Love Letter Projects The Street Art Billboard Series Showcases the Vibrancy of New York City By Alyson Wyers | Published 2014-10-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/street-art-billboard References: [psfk](http://www.psfk.com/2014/10/nyc-good-cities-street-museum-of-art.html) & [magazine.good.is](http://magazine.good.is/articles/smoa-graffiti-graphics) This New York City-based museum is taking graffiti off the streets and putting it above the streets as part of a street art billboard project. In collaboration with NYC's [Street Museum of Art](https://www.trendhunter.com/trends/nineteen-wells-street) (SMoA), [GOOD Cities](https://www.trendhunter.com/trends/eir-healthcare) is featuring the art of three different artists: Elle, Rubin and Skewville. The three have exhibited at SMoA previously and will now have their work shown in the GOOD Cities series. The street art billboard project will consist of three different billboards that will showcase pictures of the artist's body of work and superimpose a love letter to the city over it. By showing the "quintessentially New York urba art experience through three very divergent lenses," the initiative will demonstrate how diverse the city is, as PSFK puts it. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Key Themes Behind This Trend - **Street Art Billboards:** Using billboards as a unique canvas for street art to showcase the vibrancy of urban areas. - **Museum-city Collaborations:** Collaborating between museums and cities to create public art experiences. - **Urban Diversity Representation:** Celebrating diversity in urban areas through showcasing the work of street artists. ### Where This Applies - **Art Museums:** Opportunity for art museums to collaborate with local cities to create public street art experiences. - **Advertising:** Opportunity for outdoor advertising companies to create unique advertising spaces for street artists. - **Travel and Tourism:** Opportunity to create tourist experiences featuring street art billboards showcasing the vibrancy and diversity of urban areas. ## Related on Trend Hunter - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Graffiti Culture Art Exhibits](https://www.trendhunter.com/trends/1970s-graffiti-today.md) - [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md) - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Street Art Metaverses](https://www.trendhunter.com/trends/frieze-los-angeles.md) - [Illuminating Park Installation Designs](https://www.trendhunter.com/trends/waterfront-park.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md)