# Indoor Waterfall Advertising (Part 2) Canal City Hotel in Japan By Noora Abu Eitah | Published 2008-08-09 | World Source: Trend Hunter, https://www.trendhunter.com/trends/streaming-waterfall-display-canal-city-hotel References: [newlaunches](http://www.newlaunches.com/archives/waterfall_which_doubles_as_a_display_amazing.php) & [japan-guide](http://www.japan-guide.com/e/e4800.html) Canal City Hakata, a luxurious hotel in Japan, adopted a [waterfall display show](https://www.trendhunter.com/trends/transposition-installtion) similar to the waterfallvertising display used to promote [JEEP](https://www.trendhunter.com/trends/bishops-lodge) at the North American International Auto Show. The water streams to display shapes and words. Pretty neat! Canal City is like an indoor city as it's a hotel, shopping and entertainment complex in Hakata, Fukuoka Prefecture, Kyushu, Japan. **Implications** - [Elaborate displays](https://www.trendhunter.com/trends/maybank-light-show) have always been a way for brands to gain attention from the public. With everything being marketed online, it would be good for businesses to get creative with displays by placing them in public spaces. It provides an interpersonal connection to consumers who can actually see the physical product and interact with it instead of viewing everything on the web. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### What's Driving This Trend - **Indoor Waterfall Displays:** More businesses may adopt indoor waterfall displays to grab the attention of consumers and provide a unique interactive experience. - **Innovative Advertising Displays:** Businesses may explore innovative ways to display their products in public spaces to create a stronger connection with their target audience. - **Physical Advertising Experiences:** Creating physical experiences for consumers through interactive displays can be a way for brands to stand out in the online marketing world. ### Who This Affects Most - **Hospitality:** Hotels can use interactive displays like indoor waterfalls to enhance their guests' experiences and create a unique ambiance. - **Retail:** Retail stores can use innovative advertising displays to attract more customers, create a unique shopping experience, and highlight their products. - **Advertising Agencies:** Advertising agencies can suggest unique and interactive advertising display ideas to their clients in order to stand out in the competitive marketing world. ## Related on Trend Hunter - [Captivating Winter Travel Initiatives](https://www.trendhunter.com/trends/hotel-chinzanso-tokyo.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Modern Interior Water Fountains](https://www.trendhunter.com/trends/bower-studios-pivot-fountain-limited-edition.md) - [Waterfall Cafe Pavilions](https://www.trendhunter.com/trends/ellipsis-cafe-bar.md) - [Cultural Waterfront Festivals](https://www.trendhunter.com/trends/waterfall-festival.md) - [Vibrant Inclusive Playground Exhibitions](https://www.trendhunter.com/trends/falling-into-place.md) - [Cultural Japa Pavilions](https://www.trendhunter.com/trends/japa-valley.md) - [Water-Celebrating Art Installations](https://www.trendhunter.com/trends/aqua-gallery.md)