# Fashion-Focused Streaming Services The M2M Streaming Service is Like the Netflix of Fashion By Malika Renee Butss | Published 2016-03-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/streaming-service1 References: [stylecaster](http://stylecaster.com/m2m-apple-tv/) & [m2m](https://m2m.tv/) As streaming services are becoming more and more niche, IMG has produced its own visual offspring that caters to fashion fans. Titled M2M -- short for "Made to Measure" -- this video-streaming platform is very similar to [Netflix](https://www.trendhunter.com/trends/electric-entertainment). M2M was first debuted on [Apple TV](https://www.trendhunter.com/trends/mysports-directv) before branching out and becoming available online and in app form. Like most streaming services, M2M offers documentaries, films and original series. It also features an entire section dedicated to [runway footage](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk), allowing users to relive their favorite catwalk moments from Fashion Week. All of the video content on M2M is fashion-focused and includes such delicacies as Battle of Versailles, Tea at the Beatrice and more. Best of all, no matter how users stream M2M, it is completely free. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 58% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Niche Streaming Services:** The rise of M2M highlights the trend of streaming platforms catering to specific interests, creating opportunities for niche streaming services in various industries. - **Fashion-focused Content:** M2M's success indicates the demand for fashion-focused content on streaming platforms, presenting opportunities for innovative fashion-related programming and partnerships. - **Multi-platform Accessibility:** The expansion of M2M across different devices and platforms showcases the trend towards multi-platform accessibility in streaming services, suggesting opportunities to create seamless user experiences and reach wider audiences. ### Who This Affects Most - **Fashion:** The success of M2M demonstrates the potential for disruptive innovation within the fashion industry, such as creating interactive shopping experiences or integrating virtual try-on features. - **Media and Entertainment:** The emergence of fashion-focused streaming services like M2M presents the media and entertainment industry with opportunities to develop new content platforms or partnerships to cater to specific interests. - **Technology:** The demand for multi-platform accessibility in streaming services, as shown by M2M, presents the technology industry with opportunities to develop innovative solutions that enhance cross-device streaming experiences. ## Related on Trend Hunter - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [AI-Powered Fashion Design Platforms](https://www.trendhunter.com/trends/make-the-dot.md) - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md) - [GenAI Fashion Assistants](https://www.trendhunter.com/trends/mango-stylist.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Customized Streaming Platform Features](https://www.trendhunter.com/trends/streamberry.md) - [Mobile-Friendly Streaming Services](https://www.trendhunter.com/trends/mobilefriendly-streaming.md)