# Social Broadcasting Apps The Ephemeral Air App Enables You to Stream Live Video To Your Friends By Alyson Wyers | Published 2015-01-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/stream-live-video References: [techcrunch](http://techcrunch.com/2015/01/21/air-raises-3-6-million-for-an-app-that-lets-you-stream-live-video-to-friends/) & [getair.co](http://getair.co/) The mobile live broadcasting service formerly known as Yevvo is now known as Air -- an app that lets you stream [live video to your friends](https://www.trendhunter.com/trends/momentshub). Still in beta mode, the Air app still focuses on live-streaming video as Yevvo did. However, there's no longer the option to replay content, so your friends can only watch a stream that is happening live. You can record at the press of a button and your friends will be notified you're broadcasting. This feature of the live-stream app gives Air a [SnapChat](https://www.trendhunter.com/trends/spotify-and-snapchat) quality. When you stream live video, you do have the option to capture images and create a Flashback for later. You can also encourage friends to broadcast by requesting an 'Encore.' The nature of the Air app is more private and intended for use between friends. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Mobile Live Streaming:** Air's live streaming feature creates new opportunities for apps that allow users to stream video content directly to their friends. - **Ephemeral Content:** The Air app's ephemeral content feature provides new ways for users to share disappearing content with their audience, presenting new opportunities for social media and messaging apps. - **Social Broadcasting:** The Air app's social broadcasting feature highlights the potential for new apps to offer private, real-time video streaming to a user's friends and followers. ### Where This Applies - **Social Media:** Air's live streaming and ephemeral content features create new opportunities for social media platforms looking to separate themselves from competitors by prioritizing real-time and time-sensitive video content. - **Messaging Apps:** The Air app's features demonstrate the potential for messaging apps to integrate live video streaming as a way for users to communicate and share experiences in real time. - **Video Sharing:** The ephemeral nature of Air's streaming feature presents new opportunities for video sharing apps looking to offer a more private and exclusive experience for users. ## Related on Trend Hunter - [Authenticity-Promoting Social Media Apps](https://www.trendhunter.com/trends/viberse-app.md) - [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md) - [Immersive Sports Streaming Apps](https://www.trendhunter.com/trends/sports-streaming-apps.md) - [Broadcast-Like Social Channels](https://www.trendhunter.com/trends/broadcast-channels.md) - [Social Vlogging Apps](https://www.trendhunter.com/trends/vlogging-app.md) - [Trailer-Making Life Apps](https://www.trendhunter.com/trends/moments.md) - [Multi-Camera Live Streaming](https://www.trendhunter.com/trends/logitech-3.md) - [Photo-Centric Decentralized Medias](https://www.trendhunter.com/trends/bluesky-flashes.md) - [Open-Source Live-Stream Websites](https://www.trendhunter.com/trends/glimesh.md)