# Kaleidoscopic Selfie Studios HTC's Straylight Installation Creates Psychedelic Selfie Photos By Laura McQuarrie | Published 2015-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/straylight References: [retaildesignblog.net](http://retaildesignblog.net/2015/08/06/straylight-touring-installation-by-bat-studio-for-htc-uk/) & [batstudio](http://www.batstudio.co.uk/) The [HTC](https://www.trendhunter.com/trends/htc-u23-pro) 'Straylight' installation designed by the BAT (Between Art and Design) Studio was created with the intention of being a "giant rotating kaleidoscope selfie mirror vortex tunnel." Although the photography studio seems quite dizzying with its [72 mirrored boxes](https://www.trendhunter.com/trends/sabine-marcelis-1) and rotating mirrors, the concept it simple: enter and snap a selfie inside of this [giant kaleidoscope](https://www.trendhunter.com/trends/kalegoidoscope). Prior to entering the Straylight installation, visitors are supplied with a phone from HTC. As much as any phone would in theory be able to take pictures in this tunnel, a custom app on the HTC phones provided makes it possible for people to rotate the structure with the orientation of the phone. At night, the tunnel is illuminated, casting out beams of light to make the selfies even more unique. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Rotating Selfie Studios:** The Straylight installation's rotating mirrors offer a unique way for individuals to capture their selfies, presenting an opportunity for businesses to create similar interactive selfie studios. - **Custom Photography Apps:** The custom app on HTC phones used in the Straylight installation demonstrates the potential for businesses to develop specialized photography apps for immersive experiences in selfie studios or other interactive environments. - **Illuminated Selfie Experiences:** The illuminated tunnel in the Straylight installation highlights the potential for businesses to incorporate vibrant lighting and visual effects in selfie studios to enhance the overall experience and create captivating selfies. ### Sectors Adopting This - **Photography:** Photography businesses can explore creating rotating selfie studios or offering custom photography apps to provide customers with unique and immersive selfie experiences. - **Entertainment:** Entertainment industry professionals can consider incorporating rotating selfie studios or illuminated selfie experiences into their venues or events to engage audiences and offer memorable experiences. - **Technology:** Companies in the technology sector can develop specialized photography apps or collaborate with selfie studios to integrate innovative features, such as rotating mirrors or interactive lighting, into their products. ## Related on Trend Hunter - [AI-Generated Selfies](https://www.trendhunter.com/trends/dreambooth.md) - [Contemporary Smartphone Exhibitions](https://www.trendhunter.com/trends/the-world-in-my-hand.md) - [Artistic UV-Reactive Smartphones](https://www.trendhunter.com/trends/polychromatic-mobile-phone.md) - [Kaleidoscope Vibrant Pavilions](https://www.trendhunter.com/trends/mountain-view.md) - [Designer Camera Printer Concepts](https://www.trendhunter.com/trends/polaroid-trance-camera.md) - [360 Photo Booths](https://www.trendhunter.com/trends/360-photo-booth.md) - [Sculptural Pebble-Shaped Cameras](https://www.trendhunter.com/trends/ditto-camera-concept.md) - [Quad-Lens GIF Cameras](https://www.trendhunter.com/trends/moment-3d-camera.md) - [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md)