# Gritty Winter Streetwear The Stray Rats Winter 2019 Capsule is Adorned in Logo Accents By Amy Duong | Published 2019-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stray-rats-winter References: [hypebeast](https://hypebeast.com/2019/12/stray-rats-winter-2019-lookbook) & [strayrats](https://strayrats.com/) The Stray Rats Winter 2019 collection was recently unveiled and the new seasonal designs are showcased in a gritty manner for the colder temperatures. The range is adorned in a plethora of logo accents throughout the garments, featured on [graphic t-shirts, mid-layering options](https://www.trendhunter.com/trends/clot-x-neighborhood), and even some conceptual masks as well. One of the standout items in the seasonal range is the [coach jacket in black](https://www.trendhunter.com/trends/social-club-x-686) that is detailed with bold branding. The back of the design features a large patchwork sewn in alongside some additional embroidery reading "WE DESIGN THE FUTURE" and "SR Rats." Another standout item is the hoodie that options in gray and black detailed with a flying insect sketch with branding accents above the visual. Image Credit: Stray Rats ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 74% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Logo Accents in Streetwear:** Opportunity for brands to incorporate logo accents in streetwear designs for a gritty and edgy aesthetic. - **Conceptual Masks in Fashion:** Potential for designers to explore the incorporation of conceptual masks in fashion collections for a unique and attention-grabbing element. - **Bold Branding on Outerwear:** Opportunity for outerwear brands to experiment with bold branding techniques, such as large patchworks and embroidery, to make a statement. ### Industries Being Reshaped - **Streetwear:** Disruptive innovation opportunity for streetwear brands to incorporate gritty and logo accents in their designs for a distinctive and on-trend look. - **Fashion:** Potential for the fashion industry to explore the incorporation of conceptual masks as a unique and attention-grabbing element in their collections. - **Outerwear:** Opportunity for outerwear brands to differentiate themselves by experimenting with bold branding techniques, like large patchworks and embroidery, on their products. ## Related on Trend Hunter - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Seasonal Co-Ord Streetwear Capsules](https://www.trendhunter.com/trends/special-release.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Winter-Ready Minimal Apparel](https://www.trendhunter.com/trends/axel-arigato-2.md) - [Wintry Streetwear Apparel](https://www.trendhunter.com/trends/social-club-x-686.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Subterranean-Inspired Outerwear](https://www.trendhunter.com/trends/stone-island-marina-aw25.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md)