# Bizarrely Adventurous Installation The Stray Line Grey Exhibit Takes People on a Magical Journey By Meghan Young | Published 2012-10-19 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/stray-line-grey References: [design-milk](http://design-milk.com/through-janitor-closet-installation-johan-freeman-justin-lowe/) & [marlboroughchelsea](http://marlboroughchelsea.com/chelsea/exhibitions/stray-light-grey) The Stray Line Grey exhibit begins with a suspiciously open-doored janitor closet. For those not curious enough to step through that door, the exhibit ends there as well. But those who do are treated to a journey that is both odd and adventurous. The janitor closet leads to a bathroom through a rough hole in the wall, which is how the visitors will travel through the rest of the [multi-room wonderland exhibit](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery). Created by Johan Freeman and Justin Lowe, the Stray Line Grey exhibit is described as "[a bizzaro New York City](https://www.trendhunter.com/trends/gustaf-westman-in-new-york)” and “[a banal method of time travel](https://www.trendhunter.com/trends/a-week-at-the-knees)," in its press release. Made up of 10 distinct rooms, the Stray Line Grey exhibit will make people feel as though they have fallen down a rabbit hole. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 78% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What's Driving This Trend - **Immersive Art Experiences:** The Stray Line Grey exhibit showcases the growing trend of immersive art experiences that take visitors on unique journeys. - **Interactive Installations:** This installation highlights the trend of interactive installations that engage and involve visitors in a participatory way. - **Alternative Space Utilization:** The use of unconventional spaces like janitor closets and wall holes in the Stray Line Grey exhibit demonstrates the trend of alternative space utilization in art experiences. ### Who This Affects Most - **Art and Design:** The art and design industry can explore disruptive innovation opportunities by creating immersive and interactive art installations like Stray Line Grey. - **Event and Entertainment:** The event and entertainment industry can capitalize on the trend of immersive art experiences by incorporating similar installations into festivals, conferences, or exhibitions. - **Architecture and Interior Design:** The architecture and interior design industry can think outside the box and utilize alternative spaces to create unconventional and surprising experiences for visitors. ## Related on Trend Hunter - [Brain-Like Labyrinths](https://www.trendhunter.com/trends/brash-collective.md) - [Immersive Art Escape Rooms](https://www.trendhunter.com/trends/daydream-adventures.md) - [Boundless Art Exhibitions](https://www.trendhunter.com/trends/frameless-experience.md) - [Immersive House Installations](https://www.trendhunter.com/trends/faraday-cage.md) - [Inconspicuous Interactive Experiences](https://www.trendhunter.com/trends/omega-mart.md) - [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md) - [Forgotten Theme-Park Art Exhibitions](https://www.trendhunter.com/trends/forgotten-fantasy.md) - [Interactive Light Experience](https://www.trendhunter.com/trends/every-wall-is-a-door.md) - [Abstract Fantasy Home Exhibitions](https://www.trendhunter.com/trends/abstract-fantasy-home.md)