# Cancer-Fighting Yogurts This Strawberry Yogurt Honors Breast Cancer Awareness Month By Katherine Pendrill | Published 2015-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-yogurt References: [foodbev](http://www.foodbev.com/news/powerful-yogurt-turns-pink-in-aid-of-breast-cancer-awareness/) & [powerful.yt](http://www.powerful.yt/yogurt.html) 'Powerful Yogurt' released a special strawberry yogurt in honor of Breast [Cancer Awareness](https://www.trendhunter.com/trends/bobos-chocolate-almond-brownie-bar) Month. Each October, the [American Cancer Society](https://www.trendhunter.com/trends/baja-style-shrimp-tacos) holds a campaign to increase awareness about breast cancer. In honor of this event, many brands have designed products that send a message about the need to continue funding cancer research. Powerful Yogurt's take on the annual campaign comes in the form of a strawberry yogurt packaged in a vibrant pink container. The yogurt cup features a pink ribbon on the package to indicate support for breast cancer research. Beyond simply promoting awareness, the company also plans to donate a portion of its sales to the [National Breast Cancer Foundation](https://www.trendhunter.com/trends/power-in-pink), which provides support and treatment for patients diagnosed with the disease. CEO Carlos Ramirez explains that the aim of the initiative is to not only help find a cure for the disease, but to also show support for those who are affected by breast cancer. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Branded Cause-related Products:** Businesses can create special products that align with socially and/or culturally relevant causes to capitalize on consumers' desire for products that make a positive impact. - **Health Consciousness and Product Innovation:** Companies can incorporate health-promoting ingredients, flavors, and packaging to demonstrate commitment to healthy lifestyle choices while also offering unique and differentiated products. - **Social Media-driven Cause Marketing:** Businesses can leverage social media platforms to promote and amplify their cause-related initiatives, connecting with consumers on a deeper level and creating a sense of social responsibility affinity. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can create health-promoting and cause-related products to drive sales and increase consumer loyalty. - **Pharmaceuticals and Medical Equipment:** Research into natural and alternative treatments for cancer and promotion of preventative lifestyle choices (such as diet and exercise) can disrupt the traditional cancer treatment market. - **Advertising and Marketing:** Agencies can leverage cause-related marketing initiatives to build their clients' brands while also generating positive social impact and consumer goodwill. ## Related on Trend Hunter - [Cancer Awareness Bakery Branding](https://www.trendhunter.com/trends/toufayan-bakeries.md) - [Pink-Accented Bakery Packaging](https://www.trendhunter.com/trends/toufayan-bakeries1.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Cancer Awareness CPG Packaging](https://www.trendhunter.com/trends/unilever-pink-packaging.md) - [Fruity Plant-Based Protein-Rich Yogurts](https://www.trendhunter.com/trends/strawberry-protein-yog.md) - [Triple-Layer Matcha Yogurts](https://www.trendhunter.com/trends/strawberry-matcha-yogurt.md) - [Pink-Hued Cancer Awareness Sushis](https://www.trendhunter.com/trends/pink-sushi-rolls.md)