# Fruity White Chocolate Cereals The Kellogg's Strawberry & White Choc Coco Pops are Flavorful By Michael Hemsworth | Published 2021-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-white-choc-coco-pops References: [talkingretail](https://www.talkingretail.com/products-news/grocery/kelloggs-launches-limited-edition-strawberry-white-choc-coco-pops-03-02-2021/) & [kelloggs](https://www.kelloggs.co.uk) The [Kellogg's](https://www.trendhunter.com/trends/hazelnut-choc-flavour-coco-pops) Strawberry & White Choc Coco Pops cereal is being launched by the brand in the UK to offer avid fans with a new flavor option to try out when looking to change up their usual breakfast. The cereal follows on the success of the White Choc Coco Pops that was launched as a limited-edition offering in 2019 and quickly sold out. The cereal will be available on a limited-edition basis as well for one year starting February 11, 2020 for consumers to pick up from convenience stores at a price point of £2.99 a box. The Kellogg's Strawberry & White Choc Coco Pops cereal also contains 30% less sugar than other [chocolate-flavored cereals](https://www.trendhunter.com/trends/dark-chocolate-reeses-puffs) on the market, and contains no artificial colors or flavors in the recipe. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **New Flavor Cereals:** Brands and manufacturers can innovate new cereal flavors to offer avid cereal fans with numerous options to try out and boost sales. - **Less Sugar Cereals:** Food manufacturers can create cereals with less sugar to cater to health-conscious consumers, thereby, boosting sales and improving consumer health. - **Limited-edition Cereals:** Cereal manufacturers can release limited-edition cereals to create buzz and demand among avid cereal fans seeking to try out new and unique flavors. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry can invest in cereal innovations to create new options and flavors for consumers to drive sales and stay ahead of their competitors. - **Packaged Foods:** Manufacturers of packaged foods can create more varieties of cereals targeted towards different consumer preferences to increase their offerings and capture more market share. - **Retail:** Retailers can explore innovative cereal products from manufacturers to provide consumers with new options and flavors while maximizing profits. ## Related on Trend Hunter - [Low-Sugar Cereal Flavors](https://www.trendhunter.com/trends/hazelnut-choc-flavour-coco-pops.md) - [Crispy Caramel-Flavored Cereals](https://www.trendhunter.com/trends/coco-pops-chocos-caramel.md) - [Crispy Cereal Chocolate Treats](https://www.trendhunter.com/trends/milkybar-crunchy-pops.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Sundae-Flavored Breakfast Cereals](https://www.trendhunter.com/trends/crispy-rice-cereals.md) - [Chocolate-Flavored Corn Cereals](https://www.trendhunter.com/trends/corn-flakes-1.md) - [Creamy Fruit-Forward Cereals](https://www.trendhunter.com/trends/strawberries-cream-pebbles.md) - [Limited-Edition Chocolate Cereals](https://www.trendhunter.com/trends/weetos-chocolate-honeycomb.md) - [Marshmallowy Milk-Enhancing Cereals](https://www.trendhunter.com/trends/marshmallow-cocoa-pebbles.md)