# Strawberry-Flavored Toaster Waffles Trader Joe's New Strawberry Waffles are Perfect for Summer By Katherine Pendrill | Published 2022-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-waffles References: [traderjoes](https://www.traderjoes.com/home/products/pdp/strawberry-waffles-071324)  [Trader Joe's](https://www.trendhunter.com/trends/strawberries-crme-pancake) is giving consumers a fresh new breakfast option with the debut of its new Naturally Flavored Strawberry Waffles. Sure to be your go-to breakfast on busy mornings, the new Naturally Flavored Strawberry Waffles can be heated up quickly in the toaster or oven. The waffles boast a [crisp exterior](https://www.trendhunter.com/trends/eggo-protein-waffles) that makes them perfect for slathering with butter or syrup, but they also have a light, sweet flavor thanks to the addition of strawberry bits and strawberry flavor throughout. In fact, these Belgian-made waffles are so tasty that Trader Joe's even suggests enjoying them as a seasonal summer dessert by topping them with creamy Greek yogurt or [vanilla ice cream](https://www.trendhunter.com/trends/strawberry-toaster-pastry-ice-cream) and a scoop of fresh berries. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 82% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Naturally Flavored Food Products:** The trend of naturally flavored food products is growing; companies can consider experimenting with different flavor combinations. - **Convenient Breakfast Options:** The trend of quick and easy breakfast options is on the rise; companies can develop similar products to capture this market. - **Seasonal Products:** The trend of marketing seasonal food products can be lucrative for companies that tailor their offerings to fit the season. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore using naturally flavored ingredients for their products to tap into this growing trend. - **Frozen Food:** The frozen food industry can innovate to offer convenient breakfast options like toaster waffles that will appeal to consumers. - **Retail:** The retail industry can benefit by marketing seasonal products like these summer-themed strawberry waffles. ## Related on Trend Hunter - [Savory Whole Grain Waffles](https://www.trendhunter.com/trends/new-whole-grain-waffles.md) - [Strawberry Pancake Mixes](https://www.trendhunter.com/trends/strawberries-crme-pancake.md) - [Creamy Strawberry Baking Mixes](https://www.trendhunter.com/trends/strawberries-crme-pancake-waffle-mix.md) - [Strawberries-Studded Breakfast Cereals](https://www.trendhunter.com/trends/flakes-strawberries-cereal.md) - [Grab-And-Go Belgian Waffles](https://www.trendhunter.com/trends/brioche-style-lige-waffles.md) - [Ready-Made Strawberry Overnight Oats](https://www.trendhunter.com/trends/strawberry-overnight-oats.md) - [Ready-to-Heat Bubble Waffles](https://www.trendhunter.com/trends/trader-joes-bubble-waffles.md) - [Strawberry Yogurt Almonds](https://www.trendhunter.com/trends/strawberry-yogurt-almonds.md) - [Gluten-Free Fruit Muffins](https://www.trendhunter.com/trends/gluten-free-strawberry-muffins.md)