# Stealthy Soda Hoodies The Staycool x Olipop Strawberry Vanilla Hoodie Has a Secret Compartment By Laura McQuarrie | Published 2024-08-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-vanilla-hoodie References: [thedieline](https://thedieline.com/sneak-your-own-olipop-soda-into-the-movies-with-staycool-designed-sweatshirt/) & [staycoolnyc](https://www.staycoolnyc.com/products/olipop-strawberry-vanilla-hoodie) For those who consider sodas essential to the movie-going experience but seek a healthier alternative, [Olipop](https://www.trendhunter.com/trends/functional-beverage-olipop) designed a Strawberry Vanilla hoodie with Staycool perfect for sneaking in one of its better-for-you beverages made with plant fiber and prebiotics. The Staycool x Olipop Strawberry Vanilla Hoodie is made with a premium fabric blend for a super soft, super durable garment. In addition to the standard front pocket, the hoodie design includes a hidden pocket on the side for stashing a can of Olipop. Fans will also appreciate quality details like the brushed interior, stringless hood and embroidered graphic. Those who love other Olipop flavors can pick up variations on the design, like the Staycool x Olipop Vintage Cola Hoodie, Classic Grape Hoodie or Cream Soda Hoodie, which also feature a hidden compartment. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 71% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Functional Fashion:** Clothing items designed with extra pockets and compartments that offer practical benefits, such as carrying beverages, are gaining popularity, especially among consumers who prioritize convenience and utility. - **Health-conscious Beverages:** As consumers become more health-aware, there is a rising demand for beverages made with healthier ingredients, like plant fiber and prebiotics, driving innovation in the soda industry. - **Collaborative Branding:** Collaborations between fashion brands and food or beverage companies create unique products that combine lifestyle and consumer preferences, enhancing brand visibility and appeal. ### Who This Affects Most - **Apparel Industry:** The integration of functional elements in fashion, such as hidden compartments, responds to the increasing consumer demand for multi-purpose clothing. - **Beverage Industry:** Health-focused beverages that incorporate ingredients like prebiotics and plant fiber cater to the growing market segment seeking nutritious drink options. - **Marketing and Branding Industry:** Strategic partnerships across different product categories enhance brand engagement and create innovative offerings that appeal to diverse consumer interests. ## Related on Trend Hunter - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Backpack-Inspired Storage Hoodies](https://www.trendhunter.com/trends/nomade-58.md) - [Soda Can Revamps](https://www.trendhunter.com/trends/functional-beverage-olipop.md) - [Functional Soda Brands](https://www.trendhunter.com/trends/olipop-doctor-goodwin.md) - [Hidden Compartment Coolers](https://www.trendhunter.com/trends/secret-stash-cooler.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md) - [High-Fiber Soda Alternatives](https://www.trendhunter.com/trends/olipop.md)