# Fruity New Year Lattes The Starbucks Japan Strawberry Tea Latte Marks the Year of the Snake By Michael Hemsworth | Published 2024-12-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-tea-latte References: [soranews24](https://soranews24.com/2024/12/17/starbucks-japan-releases-a-special-tea-latte-to-celebrate-the-year-of-the-snake/) & [starbucks.co.jp](https://www.starbucks.co.jp/index.html)  The [Starbucks](https://www.trendhunter.com/trends/japanese-chai-tea-latte) Japan Strawberry Tea Latte is headed to the market as part of the brand's initiative to help ring in the Lunar New Year and provide consumers with a delicious refreshment to try out. The [ready-to-drink tea latte](https://www.trendhunter.com/trends/japanese-black-tea-mousse-tea-latte) features the signature flavor of strawberries in every sip as an homage to strawberry daifuku that a re commonly enjoyed during the new year as a way to symbolize big luck, which is what is translates to. The drink comes conveniently packaged for enjoyment anywhere and is paired with a straw to further increase the ease of consumption. The Starbucks Japan Strawberry Tea Latte is branded with a mizuhiki knot along with the imagery of a snake to further reinforce the Lunar New Year and Year of the Snake inspiration. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 46% | Freshness: 33% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Seasonal Beverage Offerings:** Incorporating traditional flavors and cultural symbolism into beverages for holiday celebrations can enhance consumer engagement and drive seasonal sales. - **Cultural Fusion Flavors:** Blending local cultural elements with popular food and drink items presents a unique opportunity to appeal to diverse consumer preferences and foster brand loyalty. - **Convenient On-the-go Packaging:** Ready-to-drink products with user-friendly packaging, such as included straws, align with consumer demand for convenience without sacrificing taste or quality. ### Industries Being Reshaped - **Beverage Industry:** The intersection of cultural traditions and innovative drink offerings opens new market segments and revitalizes product lines in the beverage sector. - **Cultural Merchandise:** Leveraging culturally significant designs and motifs in product branding creates new opportunities for cultural merchandise that resonates deeply with regional consumers. - **Ready-to-drink Market:** The growing popularity of convenient, portable drink formats is transforming the ready-to-drink market, offering substantial growth potential for new product entries. ## Related on Trend Hunter - [New Year-Celebrating Tea Lattes](https://www.trendhunter.com/trends/japanese-chai-tea-latte.md) - [Zodiac-Inspired Coffee Mugs](https://www.trendhunter.com/trends/new-year-mug-snake.md) - [Vibrantly Hued Holiday Drinks](https://www.trendhunter.com/trends/starbucks-japan-joyful-medley.md) - [Fruity Refreshing Matcha Lattes](https://www.trendhunter.com/trends/iced-strawberry-matcha-tea-latte.md) - [Festively Fruity Cafe Drinks](https://www.trendhunter.com/trends/merry-berry-strawberry-frappuccino.md) - [End-of-Year Cafe Matcha Lattes](https://www.trendhunter.com/trends/matcha-classic-green-tea-latte.md) - [Festive Choc-Berry Frappuccinos](https://www.trendhunter.com/trends/berry-frappuccinos.md) - [Berry Mochi Beverages](https://www.trendhunter.com/trends/strawberry-mochi.md) - [Tropical Ready-to-Sip Lattes](https://www.trendhunter.com/trends/joyful-mango-earl-grey-tea-latte.md)