# Wintry Sundae Desserts In Japan, Baskin-Robbins Launched a Fresh Strawberry Sundae in Winter By Laura McQuarrie | Published 2017-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-sundae References: [japantimes.co.jp](http://www.japantimes.co.jp/life/2017/01/13/food/baskin-robbins-caters-strawberry-lovers-new-winter-sundae/) Baskin-Robbins stores across Japan are now serving the 'Fresh Strawberry Sundae' as a new seasonal offering until early March. Customers with a sweet tooth now have the chance to order this new "winter sundae" as a single or double cup size and choose their base ice cream flavor. Rather than offering a standard strawberry sundae with fixed items, Baskin-Robbins encourages mixing and matching. For instance, the ice cream dessert may be topped with whipped cream and one's choice of chocolate or strawberry sauce, or a bunch of fresh strawberries. Ice cream is by no means a warming dessert, but this fact does not stop consumers across the world from finding comfort in it year-round, even in the coldest of winter months. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Desserts:** Baskin-Robbins' launch of the 'Fresh Strawberry Sundae' showcases a trend for seasonal desserts in the ice cream industry - **Customizable Offerings:** Baskin-Robbins' 'Fresh Strawberry Sundae' allows customers to mix and match toppings and flavors, highlighting a trend for customizable offerings in the food industry - **Year-round Comfort Foods:** Consumers' desire for ice cream despite the cold weather underscores a larger trend for year-round comfort foods in the food industry ### Who This Affects Most - **Ice Cream:** Baskin-Robbins' launch of the 'Fresh Strawberry Sundae' showcases innovative opportunities for the ice cream industry to create seasonal and customizable offerings - **Food and Beverage:** Customizable and seasonal offerings like Baskin-Robbins' 'Fresh Strawberry Sundae' highlight opportunities for innovation in the food and beverage industry - **Hospitality:** The trend for year-round comfort foods, like ice cream, creates innovative opportunities for hotels and restaurants within the hospitality industry ## Related on Trend Hunter - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md) - [Floral Springtime Ice Creams](https://www.trendhunter.com/trends/31-enjoy-spring-promotion.md) - [Collaborative Retailer Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi.md) - [Strawberry-Themed Ice Cream Menus](https://www.trendhunter.com/trends/baskinrobbins-national-strawberry-month.md) - [Summertime Anime Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-japan-pokmon.md) - [Chromatic Tropical Ice Creams](https://www.trendhunter.com/trends/strawberry-dragonfruit-ice-cream.md) - [Romantic Seasonal Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes3.md) - [Ready-to-Eat Takeaway Sundaes](https://www.trendhunter.com/trends/the-ultimate-take-home-sundae.md) - [Candy Bar-Inspired Sundaes](https://www.trendhunter.com/trends/sundae-dasher.md)