# Candy-Glazed Summer Donuts The Strawberry Squeeze Donut Has a HI-CHEW Strawberry Lemonade Glaze By Laura McQuarrie | Published 2021-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-squeeze-donut References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-strawberry-squeeze-from-hi-chew--the-doughnut-project-301313185.html) & [hichew](http://hichew.com/) [HI-CHEW](https://www.trendhunter.com/trends/hichew-dessert-mix-experience) teamed up with The Doughnut Project for National Candy Month to create a limited-edition Strawberry Squeeze donut that plays with the flavors of HI-CHEW Strawberry Lemonade. Like the candy, the donut offers a taste of both berry and sour lemon flavors but in the form of lemon curd and strawberry jam filling. The sweet summer donut is topped off with [HI-CHEW Strawberry Lemonade candy](https://www.trendhunter.com/trends/hichew-pop) glaze, strawberry sugar and a lemon twist garnish. The beverage-inspired candy and donut celebrates the flavor that won the 2020 HI-CHEW Fantasy Flavor Games and was introduced with the Fruit Combos Standup Pouch. For National Candy Month, the [limited-edition donut](https://www.trendhunter.com/trends/cherry-cola-doughnut) is being shared at The Doughnut Project's West Village location in NYC and as a special treat, the first 10 customers who purchase the donut daily will get a free Fruit Combos Standup Pouch. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 29% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Beverage-inspired Sweets:** Opportunity for confectionery companies to collaborate with beverage brands to create unique treats - **Limited-edition Releases:** Opportunity for brands to create excitement around new products with occasional, limited time releases - **Creative Flavor Combinations:** Opportunity for food and beverage companies to create new experiences for consumers through unique flavor combinations ### Where This Applies - **Confectionery:** Creating candy and sweets that are inspired by popular beverages - **Beverage:** Collaborating with confectionery brands for unique limited-time treats - **Food and Beverage:** Creating new and exciting flavor combinations for consumers by merging existing popular products ## Related on Trend Hunter - [Dessert-Inspired Candy Experiences](https://www.trendhunter.com/trends/hichew-dessert-mix-experience.md) - [Tropical Candy-Inspired Yogurts](https://www.trendhunter.com/trends/tropical-candy.md) - [Candy-Themed Pop-Up Shops](https://www.trendhunter.com/trends/hichew-bitesize-candy-shop.md) - [Handcrafted Summertime Donut Ranges](https://www.trendhunter.com/trends/summer-haze-half-dozen.md) - [Candy-Inspired Slime Experiences](https://www.trendhunter.com/trends/slime-experience.md) - [Seasonal Summer Donut Flavors](https://www.trendhunter.com/trends/summer-donut.md) - [Colorful Candy Getaways](https://www.trendhunter.com/trends/hichew-fantasy-house.md) - [Sherbet-Flavored Frozen Yogurts](https://www.trendhunter.com/trends/hichew-rainbow-sherbet-frozen-yogurt.md) - [Ice Cream Truck-Inspired Donuts](https://www.trendhunter.com/trends/popsicle-1.md)