# Convenience-Inspired Packaging The 'Strawberry Smartpot' by AKU Makes Opening Easy By Jamie Danielle Munro | Published 2014-09-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-smartpot References: [packageinspiration](http://www.packageinspiration.com/click-grow-strawberry-smartpot.html/) & [aku.co](http://www.aku.co/) There are times when certain [packaging designs](https://www.trendhunter.com/trends/redesigned-retail-packaging) can be more frustrating than anything, with some being impossible to open, but Strawberry Smartpot is ensuring that this does not happen. The company hired AKU to come up with a design that could protect the contents when transported, but also not be a pain to unfold. As such the contents easily slip out of the box, allowing buyers to enjoy what's inside instead of being faced with something that requires a serious scissor job. For materials, AKU used a [glossy white paper](https://www.trendhunter.com/trends/tetra-brik-aseptic) for the outside, combined with cardboard on the inside for a more [eco-friendly angle](https://www.trendhunter.com/trends/compostable-packaging-concept). All users must do after opening the box is plug in the product, and watch things grow. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 71% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Convenient Packaging:** Companies should focus on packaging designs that make it easy for consumers to access their products. - **Eco-friendly Materials:** Packaging designers can explore the use of eco-friendly materials to appeal to environmentally conscious consumers. - **Smart Packaging:** Smart packaging that makes use of technology to improve user experience is a growing trend in the industry. ### Where This Applies - **Food and Beverage:** Convenient and eco-friendly packaging designs can create disruptive innovation opportunities in the food and beverage industry. - **Health and Wellness:** Smart packaging can help companies in the health and wellness industry provide a better experience for their consumers. - **E-commerce:** E-commerce companies can benefit from convenient and eco-friendly packaging designs that are also easy and cost-effective to ship. ## Related on Trend Hunter - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Hassle-Free Snack Packaging](https://www.trendhunter.com/trends/easypeel-open-packaging.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Easy-Open Snack Pouches](https://www.trendhunter.com/trends/easy-open-snack-pouch.md) - [Stackable Canned Fish Packages](https://www.trendhunter.com/trends/the-tower-of-tuna.md) - [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md)