# Strawberry Topped Skillet Cookies BJ’s is Serving Up a New Strawberry Shortcake Pizookie By Katherine Pendrill | Published 2020-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-shortcake-pizookie References: [chewboom](https://www.chewboom.com/2020/06/18/bjs-rolls-out-new-strawberry-shortcake-pizookie-as-part-of-2020-fathers-day-specials/) & [fsrmagazine](https://www.fsrmagazine.com/content/bjs-rolls-out-new-pizookie-flavor-fathers-day) Just ahead of Father's Day, [BJ’s Restaurant](https://www.trendhunter.com/trends/double-chocolate-banana-split-pizookie) and [Brewhouse](https://www.trendhunter.com/trends/new-strawberry-chicken-salad) debuted a new Strawberry Shortcake Pizookie. BJ's Pizookie is one of the chain's most popular desserts and consists of a deep dish cookie cooked in a hot skillet. The new Strawberry Shortcake Pizookie starts with a freshly baked sugar cookie served in a hot skillet. The buttery cookie is then topped with fresh strawberries, a sweet strawberry purée, rich vanilla bean ice cream, and a dollop of whipped cream. The indulgent new dessert is available now through Sunday, June 21, 2020, at participating BJ's locations. The new Pizookie flavor will also be joined by a number of new entrees, including Slow-Roasted Tri-Tip, and a new seasonal BJ’s Enchantress Golden Pilsner. Image Credit: *BJ’s Restaurant and Brewhouse.* ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Skillet Desserts:** Opportunity to explore new flavor and presentation options for skillet desserts. - **Fruit-flavored Desserts:** Opportunity to experiment with new fruit flavor combinations in desserts. - **Limited-time Offerings:** Opportunity to create buzz and boost sales through limited-time menu offerings. ### Who This Affects Most - **Casual Dining:** Casual dining restaurants can create unique and indulgent desserts to attract customers. - **Breweries:** Breweries can collaborate with restaurants to offer unique craft beer and food pairings. - **Retail Baked Goods:** Retail baked goods companies can create fruit-flavored skillet desserts for consumers to make at home. ## Related on Trend Hunter - [Banana Split Skillet Cookies](https://www.trendhunter.com/trends/double-chocolate-banana-split-pizookie.md) - [Cake-Inspired Restaurant Cookies](https://www.trendhunter.com/trends/party-pizookie.md) - [Nutty S’mores-Inspired Desserts](https://www.trendhunter.com/trends/peanut-butter-smores-pizookie.md) - [Sharing-Friendly Restaurant Desserts](https://www.trendhunter.com/trends/sweetheart-pizookie.md) - [Candy Bar Skillet Cookies](https://www.trendhunter.com/trends/snickers-pizookie.md) - [Campfire-Style Skillet Cookies](https://www.trendhunter.com/trends/smores-pizookie.md) - [Festive Skillet Cookies](https://www.trendhunter.com/trends/bjs-restaurants-skillet-cookie.md) - [Indulgent Cinnamon Roll Desserts](https://www.trendhunter.com/trends/cinnamon-roll-pizookie.md) - [Hybrid Limited-Edition Desserts](https://www.trendhunter.com/trends/butterfinger-pizookie.md)