# Frozen Caky QSR Treats The McDonald's Strawberry Shortcake McFlurry is Arriving for Spring By Michael Hemsworth | Published 2023-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-shortcake-mcflurry References: [fastfoodpost](https://www.fastfoodpost.com/mcdonalds-unveils-new-strawberry-shortcake-mcflurry/) & [mcdonalds](https://www.mcdonalds.com/)  The [McDonald's Strawberry](https://www.trendhunter.com/trends/hersheys-smores-mcflurry) Shortcake McFlurry is being launched at participating locations in the US to help patrons enjoy a sweet treat that's perfect for springtime indulgence. The ice cream treat consists of the brand's signature [soft serve vanilla ice cream](https://www.trendhunter.com/trends/mini-mcflurry-1) that's blended with strawberry-flavored clusters and crispy pieces of shortbread cookies. These ingredients combine to create a textural treat experience that provides an alternative take on the classic dessert for fans to try out. The McDonald's Strawberry Shortcake McFlurry will be available nationwide starting April 12, 2023, but will only be around for a short time. The spring-themed treat is expected to be priced around $4, but the official price point hasn't been announced by the brand as of yet. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 25% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Frozen Dessert Treats:** The trend of creating unique frozen dessert treats, like the McDonald's Strawberry Shortcake McFlurry, provides opportunities for QSRs to differentiate themselves in the crowded dessert market. - **Seasonal Menu Items:** Creating seasonal menu items, like the Spring-themed McDonald's Strawberry Shortcake McFlurry, provides opportunities for QSRs to capitalize on the changing preferences of their customers and create a sense of urgency to visit their restaurants. - **Innovative Textures:** Developing unique textural experiences, like the combination of strawberry-flavored clusters and shortbread cookies in the McDonald's Strawberry Shortcake McFlurry, provides opportunities for QSRs to stand out in the dessert market and offer unexpected flavor combinations. ### Sectors Adopting This - **Fast Food:** The fast food industry can take advantage of the trend of creating unique dessert treats, like the McDonald's Strawberry Shortcake McFlurry, to attract customers and innovate their menu offerings. - **Frozen Desserts:** The frozen dessert industry can capitalize on the trend of creating unique flavor and textural experiences, like the combination of strawberry-flavored clusters and shortbread cookies in the McDonald's Strawberry Shortcake McFlurry, to differentiate themselves in a crowded market. - **Seasonal Retail:** The seasonal retail industry can take advantage of the trend of creating season-specific menu items, like the Spring-themed McDonald's Strawberry Shortcake McFlurry, to create excitement and urgency with their customers and bolster sales during particular times of the year. ## Related on Trend Hunter - [Strawberry Cheesecake Soft Serves](https://www.trendhunter.com/trends/strawberry-cheesecake-mcflurry.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Celebratory Iced QSR Desserts](https://www.trendhunter.com/trends/confetti-cookie-dough-mcflurry.md) - [Seasonal QSR Blended Desserts](https://www.trendhunter.com/trends/candy-cane-fudge-mcflurry.md) - [Creamy Strawberry Chocolate Desserts](https://www.trendhunter.com/trends/strawberry-kit-kat-mcflurry.md) - [QSR Holiday Ice Creams](https://www.trendhunter.com/trends/holiday-mcflurry.md) - [QSR Chocolate Ice Creams](https://www.trendhunter.com/trends/kitkat-banana-split-mcflurry.md) - [Branded Candy Frozen Treats](https://www.trendhunter.com/trends/mcdonalds-hersheys-mix-mcflurry.md) - [Pretzel-Packed Frozen QSR Treats](https://www.trendhunter.com/trends/chocolatey-pretzel-mcflurry.md)