# Brightening Strawberry Serums Volition's Strawberry C-Brightening Serum is Packed with Vitamin C By Laura McQuarrie | Published 2019-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-serum References: [wellandgood](https://www.wellandgood.com/good-looks/strawberry-skin-care-benefits/) & [volitionbeauty](https://volitionbeauty.com/shop/products/strawberry-c-serum/) Although it is commonly believed that citrus fruits contain the most Vitamin C, Volition Beauty is introducing a strawberry serum skincare product that proves otherwise. As strawberries contain 14% more Vitamin C than oranges, the Strawberry-C Brightening Serum harnesses the power of the vitamin-rich berry for boosted radiance, hydration and an even complexion. The serum contains [highly concentrated Vitamin C](https://www.trendhunter.com/trends/vitamin-c-booster-shot) derived from strawberry fruit and seed extract, along with Vitamin C-rich kakadu plum, hyaluronic acid and soothing cucumber fruit water as a base. The [vegan-friendly and cruelty-free plumping serum](https://www.trendhunter.com/trends/volition-beauty-serum) is beneficial for minimizing redness, fine lines and wrinkles, as well as dullness, dry skin and uneven texture without the use of sulfates, parabens, fragrances and other harmful ingredients. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vitamin C Skincare:** There are opportunities for disruptive innovation in the creation of more skincare products utilizing non-citrus fruits such as strawberries for their high levels of Vitamin C. - **Plant-based Skincare:** More companies can explore using plant-derived ingredients, such as strawberry and cucumber fruit water, as a base in their skincare products to meet the growing demand for cruelty-free and vegan-friendly options. - **Hyaluronic Acid-infused Serums:** Manufacturers can focus on creating innovative products by adding hyaluronic acid to their serums for added hydration and other benefits. ### Industries Being Reshaped - **Skincare Industry:** Companies in the skincare industry can incorporate Vitamin C-rich non-citrus fruits and alternatives to harmful chemicals to create innovative and sustainable products that improve overall skincare health. - **Beauty Industry:** Beauty companies can expand their offer of vegan-friendly and cruelty-free products by adopting plant-derived and sustainable ingredients for their skincare products. - **Natural Skincare Industry:** Manufacturers in the natural skincare industry can focus on creating innovative products by adding hyaluronic acid to their serums for added hydration in addition to plant-derived and sustainable ingredients. ## Related on Trend Hunter - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Berry-Based Brightening Serums](https://www.trendhunter.com/trends/vitamin-illuminating-serum.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md) - [Multi-Functional Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-serum1.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [Potent Vitamin C Serums](https://www.trendhunter.com/trends/svr-c-antiox.md)